Case Studies:

  • Wayfair’s VP of Marketing, Bob Sherwin, shared how they attribute Facebook’s dynamic ads for their 53 percent year-over-year growth in sales. American Eagle Outfitters’ VP of Performance and Digital Marketing, Kristen D’Arcy, said they saw four times the increase on the effectiveness of ad spend using dynamic ads. AdWeek >>
  • McDonald’s CMO Morgan Flatley talks about how they’re promoting a new value menu with a game show on Facebook Live. Ad Age >>
  • Nike breaks down its social media content distribution in 2017: Over a third of its social content was published to Instagram, more than half on Twitter, and 13 percent on Facebook. Digiday >>
  • General Electric hosted a 360-degree livestream called “The Creators Circle” in their Facebook Live campaign that has reached 919K views and 2.8K engagements. Adweek >>
  • Weight Watchers signed an influencer agreement with hip-hop artist DJ Khaled who will post about his weight loss journey across Facebook, Instagram, Twitter, and Snapchat. The Drum >>
  • Dior asks, “What would you do for love?” For each answer posted on social media, Dior is donating one dollar to the WE Movement to provide education to young girls in Kenya. Brandchannel >>
  • KFC poked fun at President Trump’s “bigger button” tweet — and the resulting message has more than 480,000 likes, nearly 182,000 retweets, and 3,900 responses. Inc. >>
  • Calvin Klein introduced new ads to their #OurFamily campaign — a family-friendly twist on their #MyCalvins social media campaign that has been running since 2014. MediaPost >>
  • The J.M. Smucker Company’s Milk-Bone brand launched their “Dogs Inspire More” campaign for the 2018 Olympics. Fans can submit photos of their #TeamUSAPups for the chance to win a prize. NYSportsJournalism.com >>
  • Culligan International debuted a multi-channel “Princess Bride”-themed campaign in which fans can join in the fun by reliving the notable one-liners using #AsYouWish in social media. PR Newswire >>

Job Openings:

  • Lands’ End is looking for a Social Media Senior Manager to join their Brand Marketing Team. In this role, you will work with cross-functional teams to develop seasonal social media strategies. (Dodgeville, WI) Lands’ End Careers >>
  • Philips has a great opportunity for a Social Media Manager to join their Ultrasound business group and help execute social media strategies. (Bothell, WA) Careers at Philips >>
  • Adobe is looking for a Senior Social Media Brand Strategist to help ideate and execute social-first experiential campaigns and activations that drive buzz for the brand. (San Francisco, CA) Adobe Careers >>
  • Dorel Industries’ Cannondale brand has an opening for a Social Media and Content Manager to tackle key metrics like a 20% increase in followers on Instagram and Facebook from the North America Market per year. (Wilton, CT) Cannondale Career Opportunities >>
  • IBM is looking for a senior-level Social Media Strategist to work with product and digital marketing teams to create social media standards and social media strategy. (Austin, TX) IBM Jobs >>

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