Case studies:

  • Volkswagon created a 21-day Instagram scavenger hunt in which viewers are fed daily clues and asked to find hidden Tiguans. The Drum >>
  • Loreal’s NYX brand released Makeup Crew, an app that pulls user-generated content from its social media platforms. TechCrunch >>
  • Mars’ brand Snickers used a custom built “Hungerithm” to analyze social chatter across platforms and lower prices at 7-Elevens — the brand saw a 1,740 percent increase in Facebook traffic and a 120 percent leap in Snickers mentions on Twitter. Adweek >>
  • Adidas’ Originals and Proctor and Gamble’s Old Spice are using Pinterest’s new self-serve tool to develop campaigns in Pinterest’s creator network in as little as 10 to 14 days. Digiday >>
  • Target will begin incorporating Pinterest’s Lens Visual Search Technology in its application — starting with the retailer’s registry experience. Engadget >>
  • KFC recruited social influencers on Instagram to test out their #GPSCassette against a traditional GPS on a two-day road trip. Creativity Online >>
  • Anheuser-Busch InBev is connecting with fans on Twitter using GIFs, videos, branded emojis, and in-stream video associate their audience’s happy moments and special occasions to their beer. Ad Age >>
  • Express saw 1M activations for a Snapchat coupon in an initial campaign — one million users saved the “$25 off $100” offer. Technical.ly >>
  • The Wonderful Company’s brand, Wonderful Pistachios, is hyper-targeting sports fans with Facebook and YouTube ads that reference disappointing parts of games. Digiday >>

Job Openings:

  • Costco Wholesale wants a Social Media Content Developer to write a wide variety of content for Facebook, Pinterest, and more. (Issaquah, WA) Costco Careers >>
  • Nvidia is looking for Social Media Intelligence Analyst who is passionate about data analytics and social media, to provide insights on their social programs and turn data into actionable insights. (Santa Clara, CA) Nvidia Jobs >>
  • Capital One needs a Senior Manager to join their Brand Social Media team. This individual will responsible for leading a team of social media practitioners and enhancing the Financial Services businesses’ approach to social media marketing. (Plano, TX) Capital One Careers >>
  • Join IBM’s Corporate Social Discipline Team as the Global Social Discipline leader and grow their social practice. This role will be responsible for unifying IBM’s social insights (New York, NY) IBM Careers >>
  • Swarovski is searching for a head of Social and Digital to create a global digital strategy for their Atelier line and lead their social and digital practices. (New York, NY) Swarovski Careers >>
  • Dropbox is seeking an experienced Social Media Manager to be the voice of their consumer brands and engage with their 7MM fans. (San Francisco, CA) Dropbox Jobs >>
  • Netflix wants an individual with a creative disposition and strategic mindset to run social campaigns for their exclusive films and partner with their creative agencies. (Los Angeles, CA) Netflix Jobs >>

Send us your case studies, career opportunities, or new hires : editor@socialmedia.org


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