Case Studies:

  • Wendy’s social media team hosted an AMA on Reddit to answer questions about the team’s behind-the-scenes processes, including getting approval for posts and reports on social media success. The Drum >>
  • Brandon Rhoten, Global CMO of Papa John’s, talks about how they’re leveraging social media to pay it forward this season and give away over 50K pizzas to Salvation Army locations and Twitter fans who post thankful #passthepizza tweets. Marketing Dive >>
  • Colgate-Pamolive’s Tom’s of Maine brand former Social Media Strategist, Bridget Burns, talks about the success of their 20,000 micro-influencer network (where the total reach from that community is 19 million). Content Marketing Institute >>
  • Bank of America, KFC, Tesla, T-Mobile, Verizon, Nike, Microsoft Xbox, and more were recognized by Twitter Director of Brand Strategy Stacy Minero as the top ten brands that nailed Twitter engagement in 2017. PR Week >>
  • Travelocity launched its “Be My Gnomie?” campaign that targets users on Tinder and invites them to convince the mascot, via Instagram, that they are the one he needs to bring along on a vacation. MediaPost >>
  • The Coca-Cola Company partnered with Facebook to launch branded effects that create interactive video marks as Santa Claus and Coca-Cola’s polar bear mascots. Brandchannel >>
  • Heineken, Adidas, Airbnb, and others were recognized for boosting brand awareness in 2017 by successfully creating engaging hashtag campaigns. Business 2 Community >>
  • IKEA’s educational approach to social media content builds a trust with their audience that extends to all aspects of the sales transaction. Inman >>
  • Old Navy will offer audiences an exclusive behind-the-scenes look at the “A Christmas Story Live!” set on Facebook Live as part of a greater cross-platform live event partnership. Adweek >>

Job Openings:

  • UnitedHealth Group has an open position for a Social Media Communication Manager. This role will lead social media content research, creation, and approval to ensure valuable engagement on the company’s social media accounts. (Minnetonka, MN) Careers at UnitedHealth Group >>
  • L’Oreal is looking for a Director of Social Media and Influence Marketing for their Garnier USA brand to work in collaboration with the broader Brand Communications team and lead influencer marketing strategy. (New York, NY) L’Oreal Talent >>
  • Hyatt has an opening for a Social Media Content Manager who will be responsible for ensuring all social content meets their overall business strategy. (Chicago, IL) Hyatt Careers >>
  • Walmart is looking for a Director of Social Strategy and Channels to provide oversight into the strategy and community management for Corporate Affairs’ owned social media channels. (Bentonville, AR) Walmart Careers >>
  • IBM is looking for a Social Media Strategist to join their Global Technology Services unit. An ideal candidate is an experienced social media manager with experience in digital marketing and in creating content on their own for social channels. (New York, NY) IBM Careers >>

New Hires:

  • Sarah Hill, previously the Manager of Consumer Social Strategy at Manulife, has a new job as Edward Jones’ Integrated Marketing Manager. LinkedIn >>
  • Jaguar Land Rover North America hired Joseph Barbagallo as their new Department Manager of Digital, Social, and CRM. LinkedIn >>

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