Case Studies:

  • Harley-Davidson’s #FindYourFreedom campaign is highlighting the brand’s strong community by sharing a video series made up of user-generated content from fans. The Drive >>
  • Absolut, Nordstrom, CNN, Everlane, and more are contacting customers directly with the launch of ads of Facebook Messenger. AdEspresso >> 
  • NBC Universal’s Snapchat Discover show attracted 29-million unique viewers as the first-ever daily news program on Snapchat. The Drum >>  
  • Cracker Barrel, Chiquita, Volvo, Corona, and other major brands celebrated this week’s solar eclipse on social media with a wide range of creative campaigns. >>Adweek
  • Sephora launched a loyalty members-only mobile and online social platform where customers can get beauty recommendations, makeup inspiration, and ask beauty-related questions. Retail Dive >> 
  • Procter & Gamble’s Always’ #LikeAGirl campaign returns with brand ambassador Yara Shahidi in a new video series encouraging girls to learn from failure. Campaign >> 
  • Heineken, Sailor Jerry, Campari Group, and other alcohol brands are choosing Instagram over Snapchat due to the typically underage audience on Snapchat. Digiday >>
  • JetBlue created souvenirs from the office and sprinkled their Instagram with commercials for HR-scented candles, mugs, and beach towels for their workaholic customers who never take a vacation. Adweek>>
  • Dunkin Donuts, Krispy Kreme, Denny’s, Malibu, and more capitalized on Monday’s solar eclipse with clever hashtags. Ad Age >> 
  • KIND Snacks is urging kids to not eat what they can’t pronounce (and therefore tweet) with the hashtag #DontEatWhatYouCantTweet to promote their new sugar-free fruit snacks. Business Insider >> 

Job Openings:

  • American Eagle Outfitters is looking for a creative, motivated individual to join their Digital Marketing Team as Director of Digital Media. This role serves as a primary connecting point across all AEO brands and activation teams connected to the business. (New York, NY) AEO Jobs >> 
  • UPS is hiring a Social Media Manager to provide content and social media strategy best practices for all business units to use across multichannel campaigns. (Atlanta, GA) UPS Jobs >>
  • Long John Silver’s needs a Marketing Director of Digital and Social Media who will be responsible for creating, editing, distributing, and optimizing relevant, contextual, and personalized content across multiple channels. (Louisville, KY) LinkedIn >>
  • Estee Lauder Companies is looking for a Senior Manager of Social Media Influencers to define and develop their Too Faced Cosmetics brand’s global influencer marketing strategy. (Irvine, CA) Estee Lauder Companies Careers >> 
  • Raytheon is hiring a Digital and Social Media Communications Senior Manager to leverage digital and social media tools to promote business capabilities, programs, and products externally. (El Segundo, CA or McKinney, TX) Raytheon Careers >>

Get our free weekly newsletter

A short email packed with updates on what big brands are doing in social media.

Never display this again