Case studies:

  • IBM’s switch from an agency to building their own in-house content marketing team saved them an estimated one-million dollars a year — including increasing Twitter engagement by three times and blog traffic by 25 percent. Digiday >>
  • Procter & Gamble’s Old Spice brand created a full-length movie featuring fans who were cast via Twitter auditions. Creativity Online >>
  • McCormick & Company’s Schwart brand created an AI-powered chatbot on Facebook to help followers pull recipes based on which ingredients are in their refrigerators. The Drum >>
  • Domino’s is embracing honest photos of their menu items on their Instagram channel. Chief Digital Officer, Dennis Maloney, explains the virtues of imperfect images in social media. Co.Design >>
  • Burger King is engaging fans on LinkedIn by offering Whopper severance packages and career advice to those who publicly confess on the platform they were recently fired. Fast Company >>
  • Airbnb, AT&T, Chobani, Duracell, PepsiCo, and United Airlines are leveraging social media to promote Hurricane Harvey relief support. Adweek >>
  • Cisco CMO Karen Walker explains how they’re getting customers excited about their new intent-based network by sharing a video ad featuring Game of Thrones star Peter Dinklage via #networkintuitive. Adweek >>
  • VF Corporation’s The North Face supported its “Walls Are Meant For Climbing” campaign with paid social and a Facebook event on National Climbing Day. MediaPost >>
  • Denny’s, Totino’s, IHOP, Penguin Books, and more are participating in the sarcastic polls trend on Twitter as an opportunity to exercise their brand voice. Digiday >>

Job Openings:

  • Spectrum is looking for a Senior Manager of Social Media who will manage their enterprise social media platforms, ensuring they align with company values and goals. (Stamford, CT) Spectrum Careers >>
  • Microsoft has an opening for a Social Media Manager to own @Microsoft and other social brand channels. (Redmond, WA) Microsoft Careers >>
  • Fox is looking for a Senior Manager of Social Media Intelligence to cover the National Geographic Partners brand. This person will lead the developments of actionable insights to grow and optimize NGP’s social media and digital community. (Washington, D.C.) FoxCareers >>
  • Abbott Laboratories needs a Senior Product Manager of Digital and Social Media for its Freestyle brand to master the glucose monitoring market via social media. (Alameda, CA) Abbott Careers >>
  • Nestle USA is looking for a Manager of Excellence in Social Media to help identify and articulate social best practices in creative, content, and paid media. (Arlington, VA) Nestle Careers >>

Get our free weekly newsletter

A short email packed with updates on what big brands are doing in social media.

Never display this again