Case studies:

  • REI is launching a #OptOutside search engine that compiles user-generated content from Instagram as part of its Thanksgiving/Black Friday campaign. Retail Dive >>
  • DoubleTree’s VP of Global Brand Marketing, Stuart Foster, reveals how their #SweetWelcome contest on Instagram and Twitter attracted 55,000 social impressions and 538 engagements. Marketing Dive >>
  • Brooks Brothers found the artist and star of its newest ad campaign amongst the brand’s Instagram followers. Adweek >>
  • Paul Meyers, Director of Digital and Social Media Marketing at Pabst Blue Ribbon, explains how social media display boards at music festivals incentivize concert goers to post user-generated content. Forbes >>
  • Carl’s Jr. and Hardees (both owned by CKE Restaurant Holdings Inc.) are hilariously responding with non sequiturs to fans who ask questions using the #AskRadomizer hashtag.
    MediaPost >>
  • Customers of JetBlue can #CheckInForGood to enter to win a trip to volunteer for one of three great causes the airline has teamed up with. Marketing Daily >>
  • Walmart Senior Manager of Social Innovation Christine Martinez Loya explains why community involvement is their “key differentiator” in social media. Ad Age >>
  • Moleculin is the first company listed on the Nasdaq composite to secure almost all its initial investors via Facebook. Starting with only 12 Facebook followers, Moleculin used an aggressive Facebook campaign to build its page followers to almost 77,000. The Business Journals >>
  • Neiman Marcus unconventionally mined social media to find up-and-coming beauty brands for the store’s new Trending Beauty shop. Luxury Daily >>
  • L’Oréal-owned brand Maybelline eclipsed its parent company, as well as competitors, with its cross-platform engagement. For example, Maybelline saw a total of over 59 million likes on Instagram this year. Digiday >>

Job Openings:

  • Wells Fargo has an opening for a Social Media Listening and Intelligence Analyst. The role will be responsible for leveraging social media listening tools to extract insights and intelligence that can be translated into business outcomes. (San Francisco, CA) Job opening ID is 5363158. Wells Fargo Jobs >>
  • Michelin is recruiting a Social Media Manager to lead their corporate social media communications strategy and manage North American governance of all social channels. (Greenville, SC) Michelin Jobs >>
  • Ford is looking for a Social Media Manager whose main responsibility is to serve as the authority on social media marketing best practices and help connect social campaigns back to business goals. (Dearborn, MI) Ford Careers >>
  • Thermo Fisher Scientific has a Social Media Specialist position they are trying to fill. This role will be responsible for social media strategy and tactical execution of compelling social media campaigns for the Chromatography and Mass Spectrometry Division. (Sunnyvale, CA) Careers at Thermo Fisher Dynamics >>
  • L’Oreal is looking for a Global Director of Social Media for their Kiehls brand. This role supports and executes a comprehensive social media strategy across multiple platforms. (New York, NY) L’Oreal Talent >>

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