Case Studies

  • Crayola is leveraging Facebook’s News Feed changes with a campaign that encourages fan-generated videos with their branded filter. Digital Marketing Manager Marisa Scurato explains how those social messaging platforms are a natural fit for their brand and their customers. Brandchannel >>
  • M&Ms unveiled a Twitter-activated vending machine for Super Bowl attendees that let them view their new commercial and sample their candies. Marketing Dive >>
  • Unilever CMO Keith Weed spoke on their choice to pull ads from social media channels that breed division and undermine social trust. Ad Age >>
  • Carmen Collins at Cisco won the Digital Leader of the Year award at the PR People Awards for her incredible work on the company’s talent brand. PR News Online >>
  • NABISCO is hosting a #BitetoWinSweepstakes campaign for the 2018 Winter Olympics where fans will mirror their favorite athletes biting into their medals on the podium by sharing their own photos on social media. PR Newswire >>
  • TD Ameritrade is blending tweeting and trading with their new Twitter bot. This bot will let investors get market updates and view educational content through their direct messages. Digiday >>
  • Bacardi’s new CMO, John Burke, shares how they restructured their marketing strategy to increase their accountability and rebuilt their communications platforms to take advantage of storytelling in social media. Marketing Week >>
  • Silk launched their “Progress is Perfection” campaign during the Winter Olympics Opening Ceremony. They’re also sharing 15-second videos digitally throughout the year and encouraging fans to post progress stories of their own across social media channels with #progressisperfection. MediaPost >>
  • Estee Lauder‘s Glamglow brand is at the top of the game for earned media value among skincare brands thanks to their savvy YouTube and Instagram influencer marketing. Glossy >>

Job Openings

  • Fossil is looking for a Senior Marketing Manager for Social Media to develop and oversee strategy, planning, and execution of all brand social media. (Richardson, TX) Fossil Group Jobs >>
  • The Home Depot is hiring a Senior Manager of Earned Media to lead content marketing efforts, social strategy, and SEO growth objectives. (Houston, TX) Home Depot Careers >>
  • HP is looking for a Global Social Channels Manager to be in charge of managing, developing, and growing their team and programs with a focus on social media and support communities. (Boise, ID) HP Jobs >>
  • Gallagher is hiring a Director of Content Strategy to create and maintain a marketing content strategy for their digital and social channels. (Rolling Meadows, IL) Gallagher Careers >>
  • C.H. Robinson is looking for a Director of Communications, Public Relations, and Social Media to drive innovative new strategies and processes and create an external communications strategy. (Eden Prairie, MN) C.H. Robinson Jobs >>

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