Case Studies:

  • Covergirl SVP Ukonwa Ojo discusses how they’re focusing on digital and social media for the brand’s relaunch. Digiday >>
  • Coca-Cola’s Chief Digital Officer David Godsman explains how they’re embracing AI and social chatbots to create new customer experiences. Adweek >>
  • Benefit Cosmetics’ Assistant Manager of Digital Marketing, Janine Nguyen, and Social Media Manager, Angela Purcaro, explain what goes into deciding when to use paid versus organic social campaigns. eMarketer >>
  • JCPenney is promoting their new virtual holiday pop-up store via social media influencers to reach a new demographic of followers. Glossy >>
  • Moët Hennessy USA is engaging fans with the launch of a Snapchat-based game, an interactive Instagram crowdsourcing experience, and an Alexa skill called “Bottles and Bubbles.” MediaPost >>
  • Starbucks’ new holiday cups were designed to encourage customers to share their dedicated cup on social media with the hashtag #GiveGood. Austin Business Journal >>
  • Barneys is working with influencers who are promoting the hashtag #HaasRules — with every post the hashtag generates, The Barneys New York Foundation is donating $5 to the Children’s Disease Fund. Digiday >>
  • HBO and Asos are among the first brands to experiment with Snapchat’s new Promoted Stories feature as a way to share deeper stories with their fans. The Drum >>

Job Openings:

  • Zurich Insurance Group is looking for a Marketing Social Media Analyst/Coordinator to help execute their social media strategy with a goal to strengthen the brand and engage customers. (Schaumburg, IL) Zurich Careers >>
  • Sleep Number needs a Digital and Social Media Director to drive strategy, planning, execution, and performance for all paid digital media. (Minneapolis, MN) Sleep Number Jobs >>
  • Siemens is looking for a Social Media Specialist who is a strong collaborator and driven to create engaging assets and social content. (New York, NY) Siemens Jobs >>
  • Bose is hiring a Social Media Specialist to develop and execute their social media strategy and editorial calendar based on overall business goals and marketing initiatives. (Framingham, MA) Bose Career Site >>
  • AbbVie is looking for a Digital Media and Special Projects Senior Specialist to coordinate community management and develop processes for internal training and sharing analytics. (Lake County, IL) AbbVie Jobs >>
  • REI is looking to bring in a Social Media Senior Program Manager to define social strategy and oversee brand initiatives and marketing campaigns. (Kent, WA) REI Careers >>

New Hires:

  • Former Manager of Social Media at Grainger, Gail Hansche, has a new role as Jockey International’s Senior Manager of Social Media.
    LinkedIn >>

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