Case Studies:

  • The Walt Disney Company’s Andrew Sugerman explains why you don’t need to be on every platform to have a successful social media presence. Digiday >>
  • AT&T is distributing its social media-fueled teen reality series, @SummerBreak, over Facebook and YouTube. Cision >>
  • Estee Lauder President and CEO Fabrioza Freda and other cosmetic company leaders discuss how social media is changing the beauty industry. Forbes >>
  • Ford Motor Company’s Director of Social Media, Fabrizio Rinaldi, offers some of his expertise on the social media world. Wersm >>
  • Procter & Gamble’s Charmin brand created an on-demand mobile restroom that users could track and summon using #EnjoytheGo. Brandchannel >>
  • Yoplait partnered with the comedic Facebook web series, #IMOMSOHARD, in an effort to change the way motherhood is seen on social media. MediaPost >>
  • Bacardi Global Brands created a new Snapchat campaign that allows users to star in a uniquely produced music video. The Drum >>
  • Pepsi created a multi-screen Ramadan ad that requires three mobile devices to view on YouTube or Facebook’s Carousel feature. Adweek >>
  • Nestle USA’s SweeTARTS brand launched their new gummy product by letting VidCon attendees enter their alternative candy universe though the livestream gaming platform, Twitch. Brandchannel >>
  • Samsung, McDonald’s, and more are at the top of this week’s “Dadvertising”-dominated viral video chart. Ad Age >>

Job Openings

  • Celgene is hiring an Associate Director of Global Social Media to inform and engage various stakeholders across their social media accounts. (Summit, NJ) Celgene Careers >>
  • Capital One is looking for a Senior Manager of Social Media Strategy who will lead the team to execute and measure the results of their social media initiatives. (McLean, VA) Capital One Careers >>
  • Victoria’s Secret needs a Social Media Manager to contribute to the growth of the business by bringing high-performing social media campaigns to life. (New York NY) L Brands Careers >>
  • American Express is looking for a Senior Manager of Global BtoB Social Media Strategy to lead the development of their social strategy in partnership with Facebook, Instagram, LinkedIn, Twitter, and Salesforce.com. (New York, NY) American Express Careers >>
  • Abercrombie & Fitch is hiring a Senior Brand Manager of Marketing Activation to ensure their identity, positioning, and communication strategies are successfully executed across consumer-facing platforms for their Hollister brand. (Columbus, OH) Abercrombie & Fitch Careers >>

New Hires

  • Former Global Head of Social Media at Level 3 Communications, Stacey Sayer, has a new job as Advanced Energy’s Global Lead of Social and Digital Media. LinkedIn >>

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