H&M is turning to algorithms to find the best item assortment for its 4,288 locations using social media posts. FN >> Adidas has the most-shared logo of any other brand on social media — the logo appears in 6.5 million… Read More >>
The Short List
Josh Feyen, Field Digital and Social Media Administrator at American Family Insurance, shares how he developed a social media training program for their 2,800 insurance agents nationwide. SocialMedia.org Blog >> Southwest Airlines and General Electric are positioning their employees to… Read More >>
Josh Feyen, Field Digital and Social Media Administrator at American Family Insurance, is helping thousands of insurance agents improve their social media skills. My main role is to help our agents stay compliant, and manage a steady stream of content… Read More >>
We’ve got great conversations lined up for Member Meeting 46 and less than a month left for you to register and join them. Here’s our full roster of Show & Tell talks: Geoff Morgan and Mark Obee with Intuit will… Read More >>
The Short List
The Short List: Pizza Hut, Pantene, Wells Fargo, and more
Procter & Gamble’s Pantene created a meme and emoji bank as part of their #GoGentle campaign that encourages kindness on social media. Cincinnati Business Courier >> For the NFL Draft this week, Pizza Hut is introducing the “Doorbell Dance” which… Read More >>
We’re only one month away from Member Meeting 46. Here’s who you’ll see (so far) in New York, May 16-17: Abbott, Aetna, American Honda Motor Co., AT&T, Auto-Owners insurance, Autodesk, Bank of the West, Boeing, Brother International, Cambia Health Solutions,… Read More >>
The Short List
The Short List: Minute Maid, Hilton, Philips, and more
Coca-Cola’s Minute Maid launched their #thisisGOOD campaign encouraging parents to celebrate and share authentic, imperfect family moments on social media. MediaPost >> Nestle SweeTARTS is driving online engagement and in-store sales with a #ShareYourPassionSweepstakes and influencer content on social media.… Read More >>
The Short List
The Short List: Subaru, Heinz, Estée Lauder, and more
Lauren Papasidero, the Corporate Social Media Specialist at Subaru, shared how her two-person team shifted their organic content strategy after Facebook changed its algorithm and the importance of their social media response rate to their audience relationship. SocialMedia.org Blog >>… Read More >>
How We Did It
Lauren Papasidero shares how Subaru interacts with their social audience and keeps them engaged
For Lauren Papasidero, the Corporate Social Media Specialist at Subaru of America, social media is all about building a relationship with their audience. We have a 100% response score in under 10 minutes on all inbound messages — we answer… Read More >>