Thanks to a ton of amazing people, nowhere-else conversations, and some fun nights out in Chicago, our Summer Member Meeting was a huge success! We had 151 social media leaders from 104 big brands and zero vendors in attendance.

Over three days, SocialMedia.org members shared what they’re working on in casual, behind-the-scenes talks. We heard from:

  • TD Ameritrade’s Sunayna Tuteja on how to activate your employees as advocates in social media.
  • Aynat Ravin and Max Lang from Marriott International on using Instameets to go global.
  • Amanda Magani and JoDee Taylor from Costco with tips and tricks for Facebook Live.
  • United Technologies’ Maureen Fitzgerald on going global and managing at scale.
  • Karen Gutierrez on how insights drive social content at U.S. Bank.
  • Lindsay Lewis on how Rust-Oleum uses social listening to develop on-trend finishes before they become trends.
  • Christine Bolghand on how eBay used their Facebook partnership to promote their fashion market.
  • Jenn Mesenbrink from ComEd on how they’re using Twitter as a new route to outage reporting.
  • Asurion’s Katie Boertman on making a big impact as a social media department of one.
  • Barilla’s Jessica Schank on how to take full advantage of the possibilities Pinterest can offer your brand.
  • Jen Dorman on how Manulife / John Hancock used social media for event sponsorship at the Boston Marathon.
  • Sally-Anne Kaminski from Zebra Technologies on employee advocacy in a data-privacy driven world.
  • Andrea Port on how Kohl’s launched their national brand in social media.
  • McDonald’s Jamie Kennedy on building cross-functional crisis response plans for social and non-social teams.
  • Megan Tanner and Tracilee Hoffman from Pinnacle Entertainment on how to turn your one-star reviews into five-star experiences with social customer care.
  • Papa John’s Leah Schultz on their social media April Fools campaign.
  • Nick Ayres on how Georgia-Pacific turned the Brawny Man into the Brawny Woman as a part of their #StrengthHasNoGender campaign.
  • Intel’s Scott Jaworski on how they audit their social channels.
  • Peter Dannenfelser from Johnson & Johnson on governance and guidelines in a restricted environment.
  • Henry Schein’s Tim Vassilakos on how they activated influencers in a niche market.

Conversations you can’t have anywhere else.

During the afternoons, members created and voted on unconference topics that mattered most to them. Everything was confidential and off the record, so we got to dig into the real issues that come with leading social media at a big brand.

Members, you can see a more in-depth recap of the topics we discussed here.

Here’s a list of who was there:

AbbVie, Ace Hardware, American Electric Power, American Greetings, Asurion, AT&T, Auto-Owners Insurance Group, Autodesk, Barilla, Big Lots, BJ’s Wholesale, Blue Cross Blue Shield of North Carolina, Bosch, Brooks Brothers, Brother International, Cargill, CarMax, Caterpillar, Chevron, Cineplex Entertainment, The Coca-Cola Company, ComEd, Costco, Darden, Dart Container, Delaware North, Delphi Automotive, Discovery Communications, Dominion Energy, eBay, Enterprise Holdings, FedEx, Fidelity Investments, Georgia-Pacific, GM Financial, Grainger, Great Clips, H&R Block, Hallmark, Hard Rock International, Harris Corporation, Hawaiian Electric Company, Henry Schein, HERE, Hilton Worldwide, Hobby Lobby, Honeywell, HSBC, Illumina, Intel, Iron Mountain, John Deere, Johnson & Johnson, JPMorgan Chase, KB Home, Kia Motors, Kohl’s Department Stores, Lands’ End, Luxottica, Manulife / John Hancock, Marriott International, McDonald’s, Medtronic, Meijer, Micro Focus, Mohawk Industries, Monsanto, Nissan, Papa John’s, PerkinElmer, Pfizer, Philips, Phillips 66, Pinnacle Entertainment, Premier Farnell, Rackspace, Red Lobster, Rust-Oleum, Safelite AutoGlass, Scholastic, Shaw Industries, Shire Pharmaceuticals, Sleep Number, State Farm, Subaru, T. Rowe Price, TD Ameritrade, TE Connectivity, Tesoro, Thomson Reuters, Thrivent Financial, The TJX Companies, TransUnion, U.S. Bank, U.S. Postal Service, United Technologies Corporation, Unum, Vanderbilt University Medical Center, Vanguard, Visa, WD, Wells Fargo, Zebra Technologies, and Zurich North America.

Your next chance to experience a Member Meeting is this winter in Orlando.

That’s right, we’re going back to Disney World! If you missed out on the fun in Chicago, we’re getting the SocialMedia.org family back together on January 22-24 in Orlando.

There will be more peer-to-peer discussions, Show & Tell talks, and lots of social time over great meals — plus some fun Disney surprises!

You won’t want to miss it.

Register and learn more here: https://socialmedia.org/meetings/mm45/

And finally, here’s a bonus look at the meeting through our members’ eyes:


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