Lauren Papasidero, the Corporate Social Media Specialist at Subaru, shared how her two-person team shifted their organic content strategy after Facebook changed its algorithm and the importance of their social media response rate to their audience relationship. Blog >>… Read More >>

Beth Shiroishi, VP of Global Corporate Social Responsibility Strategy at AT&T, discusses their “Later Haters” campaign which encourages teens to stand up against cyberbullying. The campaign has received 175 million impressions and generated almost 8,000 more followers on AT&T’s social… Read More >>

Britt Farrar — Senior Manager for Social Media Strategy at CarMax — gives an inside look at their viral “Greenie” campaign and her advice for executing real-time social media moments. Blog >> Nathalie Choy, National Manager of Digital, Social,… Read More >>

Dell recruited volunteers from Facebook, Twitter, and Instagram to create a one-day set showcasing the beauty of 4,100 lbs of recycled e-waste. Follow #RethinkRecycleRevive to see the finished artwork. Von Wong Blog >> Sarah O’Grady, Head of Global Social Strategy… Read More >>

Universal Parks’ SVP of Marketing Communication and Content Development, Donna Mirus Bates, spoke at SXSW on their brand’s gamble on a hands-off influencer strategy. The Drum >> McDonald’s flipped its iconic arches upside down across all their digital channels to… Read More >>

Yes, you’re in the right newsletter! The Big List is now the Short List. Our newsletter has a new name and design, but the same great content as always. Learn More >> Sarah O’Grady, Head of Worldwide Social Strategy… Read More >>