Sue Serna, Global Social Media Lead at Cargill, shares how she manages a continually growing team and eliminates knowledge gaps to improve social across her organization. SocialMedia.org Blog >> Ian Norton, the Director of Kit Kat and PayDay at The… Read More >>

The J.M. Smucker Company’s Jif brand is tapping into the “sharenting trend” (where parents post online content to connect with other parents) with an interactive Facebook Live comedy show about parenting featuring Neil Patrick Harris. Marketing Dive >> Brands like… Read More >>

Hilton CMO Kellyn Kenny shared how their Waldorf Astoria “Live Unforgettable” campaign is connecting with affluent millennials. The campaign features social posts by sponsored influencers, as well as videos posted on WeChat, Instagram, and Weibo of hotel staff fulfilling unusual… Read More >>

Thirty-one big brands, including Coca Cola, REI, Nike, Kraft, and Budweiser, were celebrated for having some of the most brilliant social media campaigns. Business 2 Community >> Walmart’s Modcloth released their largest advertising campaign to date, focusing on individuality. Modcloth… Read More >>

Macy’s is opening their Style Crew “social selling” initiative for all corporate and store employees to apply as Macy’s influencers. Adweek >> Clorox’s Glad teamed up with Hannah Hart — creator and star of the "My Drunk Kitchen" YouTube series… Read More >>