The Short List
Hilton CMO Kellyn Kenny shared how their Waldorf Astoria “Live Unforgettable” campaign is connecting with affluent millennials. The campaign features social posts by sponsored influencers, as well as videos posted on WeChat, Instagram, and Weibo of hotel staff fulfilling unusual… Read More >>
When Beth Anne Ballance joined the Citrix social team, she started developing a vision for how they could shape their influencer programming. “I came from a BtoC background,” says Beth Anne. “And through that experience, I understood the rise of… Read More >>
The Short List
Thirty-one big brands, including Coca Cola, REI, Nike, Kraft, and Budweiser, were celebrated for having some of the most brilliant social media campaigns. Business 2 Community >> Walmart’s Modcloth released their largest advertising campaign to date, focusing on individuality. Modcloth… Read More >>
The Short List
Macy’s is opening their Style Crew “social selling” initiative for all corporate and store employees to apply as Macy’s influencers. Adweek >> Clorox’s Glad teamed up with Hannah Hart — creator and star of the "My Drunk Kitchen" YouTube series… Read More >>
The Short List
Benefit Cosmetics’ Social Media Manager, Angela Purcaro, shared that the cosmetic company’s branded GIFs have reached millions of users through Instagram stories — one of their most successful brand awareness initiatives to date. Glossy >> Amy Brown, former Wendy’s Social… Read More >>
Sprint launched a series of social media videos, called "Road Trip," to support their national campaign to convince consumers to switch their wireless carrier. Marketing Dive >> Congratulations to PR News’ 2018 Social Media Awards winners: Cisco for Best Facebook… Read More >>
The Short List
Sarah O’Grady, Head of Global Social Strategy at Lenovo, discusses taking social media content risks and turning employees into advocates. Convince & Convert >> Nike is collaborating with influencers to introduce a “60 Second PowerUp Challenge” encouraging children to take… Read More >>
Last week we wrapped up our 46th SocialMedia.org Member Meeting in New York. 128 social media leaders from 89 brands got together to talk about the things that are most important to their work right now. We heard 10 Show… Read More >>
Thom Lytle, Senior Director of Social Business at Dell, shares how their Social Business team supported the biggest tech merger in history. SocialMedia.org Blog >> Katherine Chen, Senior Brand Manager at Absolut, explains how, since December 2017, 90 percent of… Read More >>
How We Did It
In September 2016, Dell and EMC underwent the largest tech merger in history. We were bringing together about 400 social media accounts combined across Dell and EMC. For Thom Lytle, now Senior Director of Social Business at Dell, that meant… Read More >>