10/27: Measurement Pre‑Conference

Pre-Conference: Measuring Social Media

October 27  /  8:30 AM – 5:00 PM

Learn how to effectively measure social media, discover how to act on all the data you’re collecting, and get updated on the latest big-picture industry trends.

Track 1

Track 2

8:30 AMRegistration, Breakfast, and Networking
9:00 AM

Welcome Andy Sernovitz, SocialMedia.org

Today you'll learn how to effectively measure social media, discover how to act on all the data you’re collecting, and get updated on the latest big-picture industry trends.

9:20 AMSwitch Rooms!
9:35 AM

Presentation coming soon
Speaker details coming soon

 

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10:05 AMSwitch Rooms!
10:15 AM

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10:45 AMSnack and Make Friends!
11:15 AM

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11:45 AMSwitch Rooms!
11:55 AM

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12:25 PMLunch Break: 20 minutes to stretch your legs and head to the keynote room for lunch
12:45 PMLunch
1:30 PM

Keynote  


SPEAKER DETAILS COMING SOON

2:00 PMSwitch Rooms!
2:10 PM

Presentation coming soon
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2:40 PMSwitch Rooms!
2:50 PM

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3:20 PMSnack and Make Friends!
3:50 PM

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4:20 PM

It's a Wrap!

We'll end promptly at 4:20 PM and all Brands-Only Summit attendees are welcome to join us at the reception and kickoff, which starts at 5 PM.

5:00 PM
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7:00 PM

Welcome Reception

DETAILS COMING SOON

10/28: Classes and Case Studies Day

Classes and Case Studies Day (Brands Only)

October 28  /  7:30 AM – 5:00 PM

Experience 12 how-to classes, 12 real-world case studies, 3 brilliant authors, and 2 amazing keynotes — all in one thrilling day. From a truly expert faculty, you’ll learn how social media leaders are overcoming the same challenges you’re facing and you’ll discover practical solutions from folks who have been-there, done-that.

Track 1

Track 2

Track 3

7:30 AMRegistration, Breakfast, and Networking
8:30 AM

Introduction
Kurt Vanderah, SocialMedia.org

Welcome to the SocialMedia.org Brands-Only Summit!

8:50 AM

Welcome Presentation: State of the Social Media Industry 2014
Andy Sernovitz, SocialMedia.org

It's been a stellar year for social media. In this inspiring opening presentation, we'll look back at how far we've come, what we've accomplished, and what's next.

9:20 AMSwitch Rooms!
9:35 AM

How to evolve your social media structure and team
Speaker Details Coming Soon


How to manage your social media content strategy
Speaker Details Coming Soon

How to integrate social media with sales
Speaker Details Coming Soon

10:05 AMSwitch Rooms!
10:15 AM

How to decide between outsourcing and internal
Speaker Details Coming Soon

How to run a social media listening program
Speaker Details Coming Soon

How to integrate social media with customer service
Speaker Details Coming Soon

10:45 AMSnack and Make Friends!
11:15 AM

How to earn adoption from the C-suite and the front lines
Speaker Details Coming Soon

How to lead a social media engagement strategy
Speaker Details Coming Soon

How to integrate social media with marketing, advertising, and digital
Speaker Details Coming Soon

11:45 AMSwitch Rooms!
11:55 AM

How to run a social media training program
Speaker Details Coming Soon

How to measure your social media program
Speaker Details Coming Soon

How to integrate social media with PR, communications, and crisis management
Speaker Details Coming Soon

12:25 PMLunch Break: 20 minutes to eat lunch and head to keynote
12:45 PM

Keynote
 

SPEAKER DETAILS COMING SOON.

1:15 PMSwitch Rooms!
1:30 PM

Author Discussion
Speaker Details Coming Soon

Author Discussion
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Author Discussion
Speaker Details Coming Soon

2:00 PMSwitch Rooms!
2:10 PM

Case Study
Speaker details coming soon

 

Case Study
Speaker details coming soon

 

Case Study
Speaker details coming soon

 

2:40 PMSwitch Rooms!
2:50 PM

Case Study
Speaker details coming soon

 

Case Study
Speaker details coming soon

 

Case Study
Speaker details coming soon

 

3:20 PMSnack and Make Friends!
3:50 PM

Case Study
Speaker details coming soon

 

Case Study
Speaker details coming soon

 

Case Study
Speaker details coming soon

 

4:20 PMSwitch Rooms!
4:30 PM

Case Study
Speaker details coming soon

 

Case Study
Speaker details coming soon

 

Case Study
Speaker details coming soon

 

5:00 PM

Wrap-up and Head to the Reception.

We'll end at 5 PM, and we'll all meet in the ballroom for a casual reception with drinks and appetizers.

5:30 PM

Brands-Only Summit Reception with Drinks and Appetizers
All attendees welcome


DETAILS COMING SOON

7:00 PM

Members-Only Dinner
SocialMedia.org members only


DETAILS COMING SOON

10/29: Member Collaboration Day

Member Collaboration Day (Members Only)

October 29  /  8:00 AM – 5:00 PM

Join 49 other smart and generous social media leaders for one fantastic day of nowhere-else-on-earth conversations in our legendary Member Meeting format.

Sorry, only members of SocialMedia.org are allowed to participate. If you’re leading social media at a major brand and you’re not a member of our family yet, you should be. Find out how to join: Click here.

 
 
8:00 AM

Registration, Breakfast, and Networking

9:00 AM

Welcome and Introduction

9:20 AM

Morning Discussion

Past topics include developing engaging content, internal social media, working with influencers, social media training programs, disclosure best practices, and more.

10:50 AMBreak
11:05 AM

Small Group Discussion

Members will break into groups to dig deeper into the juiciest parts of the morning conversation. Each group will look for the big takeaways in each specific area and share with the rest of the class.

11:55 AMGroup Photo!
12:00 PMLunch and Networking
1:00 PM

Unconference Introduction

Members don't just sit back. This is their meeting. Members are not just the audience, but participants as well. They decide which topics to sit in on based on what interests them the most. This is the time to roll up the sleeves and get down to business. What issues are top of mind and of pressing concern?

1:10 PMUnconference Session 1
1:40 PMBreak
1:50 PMUnconference Session 2
2:20 PMBreak
2:40 PMUnconference Session 3
3:10 PMBreak
3:20 PMUnconference Session 4
3:50 PMBreak
4:00 PM

Connections and Conversations

We'll all get together as one big group for our final session of the day. Over drinks and appetizers, we'll share takeaways from our separate meetings as one big SocialMedia.org family. This is also the time to say goodbye to new and old friends and build lasting connections before we wrap up the Brands-Only Summit.

5:00 PM

Meeting Close and Head to Airport

We'll have you out at 5 PM sharp to make your flight home.