Orlando January 25-27, 2016

SocialMedia.org’s Brands-Only Summit

The “How to Run Social Media at a Big Brand” Conference

No Vendors  16 Peer-to-Peer Discussions  12 Classes  12 Case Studies

The Conference, Festival, and Family Reunion for Social Media Leaders at Really Big Companies

  • Invite-Only
  • Brands-Only
  • No Vendors

(Yes, really.)

Brands attending (so far):

Abbott Laboratories, Agilent Technologies, Ahold USA, American Eagle Outfitters, American Family Insurance, Andersen Corporation, Arrow Electronics, Asurion, Boeing, Brinker International, Children’s Hospital of Wisconsin, Costco Wholesale, Delaware North, Duke Energy, Dunkin’ Brands, Express Scripts, FedEx, Garmin International, Hard Rock International, Harris Corporation, Invesco, Johnson Controls, Kronos, lululemon athletica, Manulife / John Hancock, Medtronic, Microsoft, Nintendo, Nissan, Pacific Life, Paychex, PerkinElmer, Quintiles, Sanofi US, Scripps Networks, Shire Pharmaceuticals, Southwest Airlines, Steelcase, T. Rowe Price, Teva Pharmaceuticals, Texas Instruments, The TJX Companies, The Toro Company, TransUnion, United, UnitedHealth Group, Voya Financial, Wells Fargo, Wendy’s, and YMCA.

Welcome to a special conference for people leading the social media movement at big brands

This event is focused on the core skills you need to be a successful social media executive.

This conference features 16 intense peer-to-peer discussions, 12 how-to classes, 12 real-world case studies, 3 brilliant authors, and 3 amazing keynotes. There’s also a fascinating pre-conference on social media measurement, incredible networking opportunities, and lots of delicious food.

You’ve never been to an event so thrilling, so inspiring, and so exhausting.

An agenda designed for social media leaders like you

The 12 how-to classes are focused on the three core skills you need to run a social media program:

  • Leading the social media operation
  • Executing the social media essentials
  • Integrating social media with business units

The 12 real-world case studies features amazing brands sharing exactly how they did it:

  • Hear from the executives who did it — not the agencies trying to sell it
  • Get practical, actionable ideas you can take back to your company
  • Learn it all from some of social media’s superstar brands

The 16 intense peer-to-peer discussions will be nowhere-else-on-earth conversations:

  • Collaborate with social media executives just like you
  • Each conversation is relevant to you — because you pick the topics
  • A rare chance to focus on yourself and the specific challenges you’re facing

Classes and Case Studies

Classes and Case Studies

12 how-to classes, 12 real-world case studies, 3 brilliant authors, and 2 amazing keynotes. An incredibly fast-paced day focused on what you need to lead an incredible social media program at your brand.
More Details »

Member Meeting


The legendary, real-time, and off-the-record day of conversations with a room full of smart social media leaders that have jobs just like yours, at companies like yours, with challenges like yours.
More Details »

Measuring Social Media Pre-Conference

Measuring Social Media Pre-Conference

Learn the essentials of social media measurement, metrics, analytics, and ROI. Discover how to measure your program and see the latest data from the industry’s leading researchers.
More Details »

Keynote: Coming soon!

Registration is not open to the public

Attendance is strictly limited to social media leaders at big brands. To be eligible to attend, you must:

  • Be a full-time employee at a brand (sorry, no consultants or agencies allowed)
  • Be in a strategic, decision-making role on the social media team
  • Manage an established social media program (sorry, we’re focused on advanced topics and you won’t have much fun if you’re just getting started)

What people are saying about SocialMedia.org and our events

Hannah Winslow

“I postponed my honeymoon so I could attend the Brands-Only Summit. That’s how addicted I am to SocialMedia.org!”

Hannah Winslow, Express Scripts

Rachel Medina

“This organization is the bomb.com. I don’t go to other social events — these are the ones to be at.”

Rachel Medina, UnitedHealth Group

Michelle Slater

“This is by far the best and most useful conference I have attended.”

Michelle Slater, Royal Bank of Canada

Mariya Levchenko

“I learned more at this conference than I have at any other conference I’ve attended, both specific to social as well as members-only marketing conferences.”

Mariya Levchenko, Manulife

Ranae Blanke

“The Brands-Only Summit has the most authentic, knowledgeable, experienced, and sincere professionals I have ever met.”

Ranae Blanke, Hobby Lobby

Ana Santellana

“The Brands-Only Summit provided an intimate setting for social media professionals to get together and share thoughts and ideas without getting a sales pitch.”

Ana Santellana, 7-Eleven

Natanya Anderson

“I think my favorite thing about SocialMedia.org in-person meetings is that I’m reminded my team and I aren’t ever alone — it matters.”

Natanya Anderson, Whole Foods Market

Kelly Rigotti

“SocialMedia.org’s Brands-Only Summit is the most useful professional conference I’ve been to, bar none — and I’ve been to a few!”

Kelly Rigotti, Microsoft

Mary Pretotto

“The people I meet and connections I make at the Brands-Only Summit are invaluable. It’s a three-day knowledge spree that resonates for months!”

Mary Pretotto, Rogers Communications

Julie Finlay

“Being at the Brands-Only Summit is being among your people. You don’t have to explain what you do — you can just be a sponge soaking up real-world experiences.”

Julie Finlay, USAA

Keith McArthur

“Some say last year’s Brands-Only Summit was the best social media conference they’ve ever attended. I’ll do one better. I think it might have been the most valuable conference I’ve ever attended, period.”

Keith McArthur, Rogers Communications

See the Classes and Case Studies lineup