Orlando January 25-27, 2016

SocialMedia.org’s Brands‑Only Summit

The Conference for Social Media Leaders at the World’s Greatest Brands

No Vendors  16 Peer-to-Peer Discussions  12 Classes  12 Case Studies

Classes and Case Studies

Featuring presentations from:


Nintendo

Katie Cornish, Nintendo

Work with influencers, bloggers, and celebrities in social


Symantec

Erling Amundson, Symantec Corporation

Run a social media listening program


Hard Rock International

Sebastian Quinn, Hard Rock International

Lead a social media engagement strategy


GoDaddy

Stacey DePolo, GoDaddy

Integrate social media with customer service


Wendys

Brandon Rhoten, Wendy’s International

Manage paid social


Ericsson

Anita Veszeli, Ericsson

Manage a global social media program


Chevron

Olivia Harting, Chevron

Use social media in a crisis


BBVA Compass

Tuck Ross, BBVA Compass

Manage your social media content strategy


Garmin

Carla Meyer, Garmin International

Earn adoption from the C-suite and the front lines


Humana

Jason Spencer, Humana

Build a social employee advocacy program


SAS Institute

Kirsten Hamstra, SAS Institute

Run a social media training program


The J.M. Smucker Company

Ray Hancart, The J.M. Smucker Company

Keeping the social in social media


Manulife

Brendan Kenalty, Manulife

Social selling in financial services


eBay

Tracy Baeckler, eBay

Leveraging content to increase Pinterest traffic


Cargill

Maria Lettman, Cargill

Global thought leadership on a shoestring


Family Dollar

Stephanie Tavares-Rance, Family Dollar Stores

How Family Dollar engages some of the best bloggers in a Fabulous way


Cineplex Entertainment

Justine Melman, Cineplex Entertainment

Cineplex’s new (and improved!) social strategy


Weight Watchers

Lauren Salazar, Weight Watchers

Case study: Instagram


Nissan

Bryan Long, Nissan North America

The state of social media: A customer experience approach


FedEx

Brian Johnston, FedEx

We built a social media command center, and so can you


AT&T

Joy Hays and JD Link, AT&T

Rationalizing AT&T and DIRECTV social channel ecosystem


Kroger

Jorie Mark, The Kroger Company

Because, sometimes customers give birth in the supermarket