We learned the latest from the legends behind the corporate social media movement
Work with influencers, bloggers, and celebrities in social
Engaging, disclosing, and managing the relationships of your brand’s high-profile social influencers.
Katie Cornish, Nintendo
Run a social media listening program
Listening, monitoring, and tracking social media conversations and applying the insights to your social media strategy.
Erling Amundson, Symantec Corporation
Lead a social media engagement strategy
Building a scalable, effective plan to engage customers, fans, and critics in social conversations.
Sebastian Quinn, Hard Rock International
Integrate social media with customer service
Managing a scalable and reliable process to extend customer service to social channels.
Stacey DePolo, GoDaddy
Manage paid social
Making the most of your paid social efforts, focusing on which platforms, tools, and vendors work best for your brand.
Brandon Rhoten, Wendy’s International
Manage a global social media program
Approaching social media on a global scale, including organizational structure, governance, content strategy, and more.
Anita Veszeli, Ericsson
Use social media in a crisis
Preparing a successful crisis communications plan to utilize social media to support and defend your brand during a PR disaster.
Olivia Harting, Chevron
Manage your social media content strategy
Sourcing great content, determining which platforms to focus on, and developing your content calendar.
Tuck Ross, BBVA Compass
Earn adoption from the C-suite and the front lines
Transitioning from earning buy-in to earning adoption and rolling your program out to all levels of the enterprise.
Carla Meyer, Garmin International
Work with your legal team
Making social work for teams facing complex legal, regulatory, and compliance issues.
Monica Singh, Sanofi US
Build a social employee advocacy program
Developing, launching, and maintaining an effective program to empower employees as ambassadors in social media.
Jason Spencer, Humana
Run a social media training program
Leading a social media training program that teaches effective and ethical social media engagement.
Kirsten Hamstra, SAS Institute
Grumpy Cat and her people
As one of the biggest internet memes in history, Grumpy Cat needs no introduction. But do you know the people behind her and how they turned a meme into a worldwide brand?
Over lunch, we talked to Grumpy Cat’s manager, Ben Lashes, and owners Tabatha Bundesen and Bryan Bundesen who saw an opportunity to turn a small, surly-looking cat into something huge.
We talked about Grumpy Cat’s social media channels and strategy, what it’s like to be the branding machine behind a meme, and what it takes to surpass the Internet’s typical 15 seconds fame. Plus, we got a chance to meet Grumpy Cat herself!
Small-group discussions on the big ideas in corporate social media
X: The Experience When Business Meets Design
X: The Experience When Business Meets Design teaches readers how to design experiences through “experience architecture,” as opposed to brand architecture. In this playbook, experience becomes the guide that governs engagement standards and drives new business models and practices. Brian shares lessons from many industries to make experiences meaningful, human, and able to come to life, including Hollywood, UX, human-centered design, journey mapping, experience flows, and more.
Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities
Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization’s community efforts.
Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
Chief Customer Officer 2.0 gives you a proven 5-competency framework that has launched and advanced the customer experience transformation in business-to-consumer and business-to-business companies around the world. Jeanne’s newest book will quickly get you into action with a united leadership team, shifting your business focus to earning the right to growth, by improving customers’ lives.
12 Case Studies:
The J.M. Smucker Company’s Ray Hancart shares their social media framework and approach for putting and keeping their consumers first.
Dole’s Amy Summers shares tips for transitioning from an agency-managed social program to an in-house operation.
Manulife’s Brendan Kenalty gives a case study on how they’re activating social selling and employee content sharing in a regulated industry.
eBay’s Tracy Baeckler shares how they’re leveraging influencer content on Pinterest to drive engagement and traffic to ebay.com.
Cargill’s Maria Lettman explains how they launched a global thought leadership program on Twitter with no budget.
Family Dollar’s Stephanie Tavares-Rance shares how they engaged some of the top bloggers and vloggers to discuss beauty products in a Fabulous way.
Cineplex Entertainment’s Justine Melman explains how they identified, defined, and launched a new (and improved) social media strategy.
Weight Watchers’ Lauren Salazar shares how they’re leveraging Instagram with a top-performing video campaign, user-generated content, and more.
Nissan’s Bryan Long discusses the next phase of their social customer care program.
FedEx’s Brian Johnston explains the steps they took to build a functional social media command center.
The Kroger Company’s Jorie Mark talks about how their two-person social media team used associate contests, user-generated content, and a deepened relationship with PR to secure engaging, geo-specific content for their highly diverse audiences.
Jason Spencer is a Social Media Community Manager at Humana, a Fortune 100 company headquartered in Louisville, KY. He currently leads Humana’s Employee Advocacy program as well as the Social Customer Care Strategy.
While understanding the consumer’s voice and trending topics in the social space, Jason is able to lead a program to activate employees to advocate for the company, help drive brand lift and increase positive brand sentiment.
Katie Cornish joined Nintendo of America in November 2007 and oversees the overall social media and entertainment influencer marketing programs for the company as the Senior Manager of Social Media & Influencer Marketing. Cornish developed, launched and oversees Nintendo’s social media program, creating holistic program strategies and managing execution across multiple departments to build community to more 52 million on 11 platforms with 21 channels.
Cornish develops and leads community programming and execution to drive consumer advocacy both online and offline. Cornish also focuses on celebrity and entertainment influencer outreach, overseeing programs and initiatives to gain influencer support and advocacy for the brand and products.
Cornish attended the University of Maryland, College Park, and earned a Bachelor of Arts degree in journalism, with options in public relations and marketing.
Erling is the Senior Manager of Agile Marketing Sciences at Symantec, a leading provider of security software and services. He leads a global team of social media and digital marketing analysts providing real-time and agile insights that improve customer experience and marketing effectiveness.
GoDaddy’s Social Media Marketing Manager, Stacey DePolo, has been harnessing the power of advocacy for nearly two decades. She recently took over management of nearly half a million brand advocates and nearly a thousand employee advocates for GoDaddy, after initially working with feedback from the brand’s detractors. Since joining GoDaddy in 2014, she launched and managed their first ever Net Promoter Score (NPS) program to improve customer experiences. She served on the social media team as their listener, tracking and managing social sentiment. Working with product and social support teams, Stacey led efforts to reduce negative social sentiment, turning customers’ social comments and NPS feedback into improved products and brand messaging.
Before joining GoDaddy, Stacey was a Director at Zuberance, a pioneer startup in the corporate brand advocacy space, where she developed and executed advocacy programs for dozens of brands such as GoDaddy, Intuit, DeVry University, Anytime Fitness, and Ancestry.com. Prior to Zuberance, she worked for and with startups, non-profits, and entrepreneurs using emerging technologies to develop their social media strategies.
Stacey’s early career was in environmental and social justice advocacy, including directing a California coalition of environmental groups working to save endangered species. She was inspired to join the first wave of corporate social media marketing while working on an historic campaign for the Rainforest Action Network, where she worked on a campaign to get Home Depot to stop selling old-growth redwood. While mobilizing their customers to demand alternatives to destruction of the last remaining ancient forests in California, she realized the power consumers would soon have, as social media was becoming established.
She can’t help tweeting for the causes she’s still passionate about, including the cause of Women in Technology, an issue that GoDaddy has become known for recently, in part, as a result of her social listening analysis. When she’s not on social media, she’s often hiking in California’s wilderness, bicycle commuting, or supporting local independent musicians in San Francisco.
Sebastian is a proven marketing and digital media leader with extensive knowledge in digital marketing that includes expertise in brand management, global marketing programs, traditional and digital marketing strategy, social media and mobile strategies, online reputation management, e-commerce, conversational consumer engagement, customer service, public relations, crisis management, paid media, loyalty programs, and measurable consumer analytics. His track record complements his ability to translate business goals into execution through managing and leading highly effective teams.
A 10+ year digital marketing executive, Sebastian’s experience driving social and digital strategies for iconic global brands consists of international marketing programs, digital advertising strategy, award-winning global social media campaigns, as well as web and mobile implementations.
Sebastian is a 2001 graduate of the Culver Academies (Culver, IN) and a 2005 graduate of Indiana University (BA). When he isn’t busy collaborating with his team and building world-class digital media strategies, you can usually find him on the golf course looking for his lost golf balls. Off the course, he enjoys watching sports despite his love-hate relationship with his favorite teams: Indiana Hoosiers, Chicago Cubs, Indianapolis Colts, and Florida State Seminoles. A native Hoosier, Sebastian resides in Orlando, FL, with his wife Emily.
Tuck Ross joined BBVA Compass in 2015 as SVP of Digital to assist the digital transformation of the bank and develop and implement the digital marketing strategy. He is responsible for digital strategy including product and consumer experience, social media and content, sales acquisition, retention, and the customer relationship cycle.
Prior to BBVA Compass, Ross led marketing and digital strategy for Guitar Center’s ecommerce business. Before Guitar Center, Ross spent time at Disney, Hasbro, Bank of America, and Ergobaby, driving retail and entertainment marketing, customer relationships, product development, and CRM.
Ross graduated from Cal Poly Pomona and holds an MBA from Pepperdine University.
Monica Singh is an accomplished and driven corporate attorney. She currently serves as an assistant general counsel at Sanofi, a multi-national pharmaceutical company. Her previous work includes serving as an associate in the Boston, M.A. office of one of the world’s premier law firms, Ropes & Gray.
Singh has provided comprehensive legal support to all kinds of sophisticated companies including leading retailers, global technology and life sciences companies. She’s also been fortunate to have blended her passion for sports with her legal expertise, having drafted and negotiated endorsement, sponsorship and license agreements with athletes, clubs, leagues and federations in all sports categories. Singh serves on the legal advisory boards of WISE (Women in Sports and Events) Boston and Female Fan Association.
A strong believer in the power of positive mentorship, Singh regularly mentors young professionals and has made media appearances educating on career transitions and law. Singh was distinguished by Massachusetts Lawyers Weekly in 2013 as an Excellence in the Law Honoree.
Anita Veszeli joined Ericsson in 2008 and currently manages the social media program for Ericsson’s Business Unit Global Services. Her role encompasses strategy, tactical planning, paid communications, and analytics across multiple social platforms for Ericsson’s branded corporate channels. As part of the social media mix, she also drives the company’s employee advocacy program, #TeamEricsson, a custom platform of resources and tools that empowers executives and employees to build their professional brand online.
Anita is a keen observer of how the internet and social media are transforming businesses and industries, and she enjoys testing new ways to improve support for business objectives. She likes to challenge how things are done, introducing and evaluating new ideas and practices. At the same time, she equally enjoys being challenged, and always welcomes inspiring discussions.
In her role at Ericsson, Anita draws on her strong background in marketing and communication, PR, media relations, investor relations, digital marketing, and editorials at various companies.
Carla Meyer is the Manager of Digital Advertising and Social Media at Garmin International, the world leader in navigation and other products for an active lifestyle. She is responsible for overseeing the company’s digital advertising and social media strategy and implementation.
Carla has over 15 years of experience with a diverse marketing background starting in sports marketing, consumer packaged goods, and then moving into digital marketing and social media. She loves problem solving by looking at the bigger picture and then figuring out a creative game plan to get there.
Prior to joining Garmin, she has worked at other major brands such as Coca-Cola, ESPN, and Sprint. Outside of work, you can find her spending as much time as possible at Disney World with her family (husband, Brian; daughter, Avery; and son, AJ) and cheering on the Kansas Jayhawks.
Olivia Harting is the Manager of Social Media at Chevron. In this position, she helps guide the strategic use of social media in corporate communications, online stakeholder engagement, advocacy campaigns, issues management and crisis communications, and helps to build organizational capability in digital and social media among the company’s public affairs communicators.
Olivia has twenty years’ experience in interactive media and digital marketing. She began her career in social media as a community manager overseeing Chevron’s proprietary online energy forum in 2006. Prior to Chevron, Olivia served as the Director of Creative Services for the West Coast at Proxicom, an interactive agency that developed custom-tailored interactive and web-enabled solutions for Global 1000 organizations.
Olivia earned a Bachelor of Arts degree in philosophy from Wellesley College in Wellesley, MA, where she graduated magna cum laude. She has taken advanced degree classes in Computer Graphics and Interactive Media at Pratt Institute in Brooklyn, NY.
Kirsten Hamstra is the Global Social Media Manager for SAS, a leader in business analytics software. She leads SAS’ corporate social media team and raises social media’s profile and influence to engage SAS customers, build brand awareness, and influence SAS’ bottom line.
Before SAS, Kirsten was on the digital and corporate reputation management teams at Edelman Public Relations in Chicago. Kirsten has a bachelor of arts in English from Emory University and a M.A.M.C. in Public Relations from the University of Florida.
She has worked for CNN, Atlanta Magazine, Atlanta Press Club, and John Wiley & Sons Publishing.
Brandon Rhoten leads advertising, media, digital, and social media for Wendy’s International, one of the world’s largest restaurant chains. His team’s work has been lauded by Forbes, Spin, Fast Company, Ad Age, DigiDay, and has won dozens of awards including a Cannes Lion, Effie, One Show, Ad Week Watch, and Facebook Studio Award. Brandon has been a featured speaker at many events, including SocialMedia.org, the Mobile Marketing Association (where he is a board member), SM2, Ad Week, and SXSW. He was named an Ad Age Top Digital Marketer in 2014.
Wendy’s is reinventing itself in everything from its physical restaurants to digital presence in order to be relevant to a generation with more choices than ever. Over the last four years, Brandon has built a digital practice at Wendy’s, brought on a digital agency of record, and launched several major digital initiatives including a new .com, a mobile app with payment functionality, and completely reworked digital advertising and social media strategies.
Previous to Wendy’s, Brandon led digital for Remington and the Freedom Group of Companies, where he helped Remington become a leading manufacturer in its category in digital marketing and crisis response.
Brandon started his digital career at Gyro, a decorated agency based in London with 15 offices worldwide, as a senior public relations consultant and account director working with tech and manufacturing clients.
Richard Millington is the founder and managing director of FeverBee.
FeverBee helps organizations use proven social science to develop successful online and offline communities for their customers, employees, and other stakeholders.
Richard also writes the FeverBee.com blog, read by 12k community professionals every day and is the author Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities, a book widely cited as introducing best practice into developing successful online communities.
Over the past 13 years, Richard has helped to develop over 150+ successful communities, including those for Google, The World Bank, Oracle, Amazon, Autodesk, LEGO, The United Nations, Novartis, and many more.
Jeanne Bliss pioneered the role of the Chief Customer Officer, holding the first ever CCO role for over 20 years at Lands’ End, Microsoft, Coldwell Banker, and Allstate Corporations. Reporting to each company’s CEO, she moved the customer to the strategic agenda, creating transformational changes to each brands’ customer experience. She has driven achievement of 95 percent loyalty rates, improving customer experiences across 50,000-person organizations.
She is now the President of CustomerBliss, where she guides the C-Suite and Chief Customer Officers around the world on earning business growth by improving customers’ lives. Her clients include: AAA, Johnson & Johnson, Brooks Brothers, Bombardier Aerospace, and Kaiser Permanente. She is a sought after speaker and thought-leader, the author of three best-selling books, and co-founder of the Customer Experience Professionals Association.
Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in innovation and digital transformation. His new book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere.
As Principal analyst at Altimeter, a Prophet company, digital anthropologist, and futurist, he studies disruptive technology and its impact on business and society. More so, through his reports, articles and books, he humanizes technology’s effect to help people see people differently and understand what to do about it. Specifically Brian studies digital transformation, customer experience and culture 2.0 and “the future of” industries, trends and behavior.
Ray Hancart is Social Media Manager for The J.M. Smucker Company. He is responsible for strengthening the organization’s social infrastructure and leveraging social media to help more than 20 brands achieve their marketing and business objectives.
Prior to his current role, Hancart was manager of Digital Communications for Smucker and was responsible for leading the company’s social media monitoring program to protect online reputation.
Before joining Smucker, Hancart was an Associate Vice President for Fahlgren Mortine Public Relations leading BtoC accounts such as McDonald’s, Elmer’s, and NAPA Auto Parts.
He is a proud graduate of the University of Dayton, is happily married, and has three great children.
Amy Summers is the Digital Media & Communications Manager for Dole. She manages all things related to social media including strategizing, writing, image hunting, posting, listening, reporting, analyzing, and, of course, planning for the unexpected on a daily basis.
Amy recently led the transition from an agency-managed social program to an in-house operation, consolidated the company’s social presence, and created a playbook to define Dole’s social voice, strategies, goals, and policies.
When not engrossed in social media projects, she delves into fantasy worlds created by her favorite authors and writes calculated plots for her own novels.
- LinkedIn: https://www.linkedin.com/in/amypaolini
Brendan’s passion for technology, innovation, and business has lead him to an exciting career helping some of the world’s leading brands leveraging technology & emerging marketing ideas to drive business results.
His career has covered planning, execution, and ROI optimization for digital and social marketing elements such as websites, Facebook, Twitter, LinkedIn, mobile, blogger / influencer outreach, content marketing, and CRM. He has 20 years of marketing experience, including 15 years in digital, mobile, and cloud-based technology services.
He founded and led early stage business development for several cloud-based marketing services companies (VFM Interactive, Hippopost, iTracMedia, 724 Solutions), led digital strategy practices at several agencies (JWT, Ogilvy), and worked for a number of the leading consumer brands (P&G, Pillsbury, Maple Leaf Foods) and technology companies (BlackBerry, Microsoft, and Telus).
Brendan Kenalty is currently AVP Digital Properties at Manulife Financial in Toronto Canada leading the Global Digital Brand Center of Excellence covering social media, scorecards, branded content, and digital marketing innovation. He also serves on the board of iTrac Media Inc., a cloud-based marketing automation technology company that he founded in 2005, and spends his leisure time traveling with his wife and 2 boys, or at the local hockey rinks and skateparks.
He holds an MBA from Schulich School of Business and a Bachelor of Engineering from McMaster University.
Maria Lettman joined Cargill in 2010 as the 150-year-old company’s first Director of Social Media. Her role is to serve as chief strategist and evangelist across 70 businesses in 68 countries. She oversees global strategy, tools and policy, and helps businesses, brands, and teams succeed in social. Her team leads a robust analysis service, leveraging social media data for business decisions, and is part of Cargill’s Global News Desk.
Before working as a consultant, Maria worked in the news business — running newsrooms, newspapers, and web sites for some of the largest chains in the United States and serving on the national board of Associated Press Managing Editors.
She has degrees in journalism and newspaper management from Northwestern University’s Medill School of Journalism and Kellogg School of Management in Chicago. Now living in St. Paul, she is probably one of the only people on the planet who has moved from Florida to Minnesota — twice.
- LinkedIn: https://www.linkedin.com/in/marialettman
Tracy Baeckler is a Senior Manager of Social Media at eBay. She oversees the company’s global integrated social campaigns as well as eBay’s Pinterest strategy and implementation.
Tracy’s current focus is transforming Pinterest into a meaningful business driver — and early results show triple digit year-on-year growth. Tracy has a proven track record for scaling channels at eBay, most recently growing Facebook from a nascent marketing channel to a multimillion dollar marketing lever.
Tracy has over 15 years of experience in finance and marketing and a BA in Economics from Stanford University. Prior to joining the social marketing team, Tracy led eBay’s digital programmatic marketing for two years. She lives in San Jose with her husband and daughter.
As an early adopter of the web, Justine developed a passion for the online space and knew she had to be part of this new wave. After completing her education, she launched her internet company, MyVirtuaLife.com, in 2000. Part entertainment site, part loyalty program, MyVirtuaLife was a standout in its class. Justine oversaw creative development and helped drive business development and marketing initiatives.
Justine moved on to Holt Renfrew, where she was responsible for all interactive marketing, including the evolution of the website, CRM, and in-store digital displays. Sticking with established Canadian brands, Justine then took a role at the Globe and Mail, working on user experience, new CRM programs and digital marketing.
Justine’s next opportunity was at eBay, one of the giants of the internet. Her role on the marketing team had her involved with varying projects, including managing eBay’s co-branded credit card program, leading key seasonal marketing campaigns, and driving the implementation of multi-variate testing and third-party advertising initiatives.
Consulting work followed, allowing Justine to help drive social media and marketing strategies for clients including EchoAge, WeMuv, and Nevele Inc. From there, Justine went to Ally, an innovative newcomer in the financial services industry where she was responsible for brand and advertising. This led to Yahoo Canada, where Justine became the Head of Consumer Marketing, leading local, national, and global programs.
Today, Justine is the Executive Director of Digital Strategy for Cineplex Entertainment, overseeing consumer strategy for some of Cineplex’s key digital properties as well as leading all social media efforts.
- Twitter: @justinemelman
- LinkedIn: https://ca.linkedin.com/pub/justine-melman/3/508/32b
Jorie Mark manages social media strategy for the Kroger Family of Stores, which includes supermarkets operating under the nameplates Kroger, Ralphs, Fry’s, QFC, Fred Meyer, Baker’s, King Soopers, Dillons, and others.
Previously, she was the Director of Marketing Communications for the health and wellness e-commerce company Vitacost.com, overseeing social media, blog content, and relationships with social influencers.
Formerly a blogger for WeddingChannel.com, Jorie’s book, Bride in Overdrive: A Journey Into Wedding Insanity in Back, was published by St. Martin’s Press in 2004.
Jorie has a BA in English from the University of Pennsylvania and an MFA in Creative Writing from American University.
Lauren Salazar is currently the Director of Social Media overseeing all aspects of Weight Watchers’ social media program, including strategy, planning, media, partnerships, and analytics for their presence across all social platforms. Salazar has a passion for social media and emerging technology, and in her role, she is expected to understand how to use these platforms to drive business results through online and offline experiences, content, and storytelling.
As part of her ongoing responsibilities, she is charged with finding new ways to inspire and activate the brand’s core fans and advocates, while leading efforts to bring new consumers into the Weight Watchers lifestyle.
Prior to this, her background included both digital marketing and editorial for companies such as Path Interactive, New York Media (home of nymag.com), and more.
Bryan Long is the Senior Manager of Social Media Customer Strategy at Nissan North America. In his extensive career at Nissan, Bryan has worked in numerous diverse roles at both the regional and corporate level — from working directly with dealers in the field to working at Nissan’s Captive Finance Company to Interactive Marketing.
In Bryan’s current role, he is responsible for social media customer care and social media reporting for Nissan at the corporate level. As the only internal social media customer engagement team globally, Bryan’s social team supports the organization across a wide spectrum of areas, focusing on how the brand engages and communicates with its customers.
Bryan is also launching Nissan’s Experience & Reputation Management program — a multi-faceted voice of customer solution to improve overall customer experience and reputation of Nissan dealers. This initiative includes an intensive social media component.
Stephanie Tavares-Rance began her career in entertainment in 1990, working in the A&R Department at SBK/EMI Records. She eventually became the A&R Marketing Director and worked on award winning projects such as Frank Sinatra’s (Duets I,II), Prince, Jon Secada, Gloria Estefan and a plethora of others.
Stephanie became the Marketing Director at Larry Flynt’s CODE Magazine, a short lived lifestyle magazine for men of color. Her marketing impact was immediate as she created strategic alliances with top-notch celebrities and luxury brands. It was there that she realized that her calling was in event planning.
She eventually formed her own PR/event planning company (Crescendo) and worked extensively with such clients as Martell Cognac, Biz Markie, HBO, Showtime, and Vangaurd Media.
In addition to organizing her own film festival in Martha’s Vineyard with her husband (mvaaff.com), Stephanie is also the manager of digital marketing, PR, and Social Media and Family Dollar. She is responsible for implementing the company’s signature event, Family Dollar Fabulous -– a celebration of AA beauty and hair. The event is in its 3rd year was held in Atlanta, GA on October 6-7.
As the Director of Digital and Social Media, Joy Hays leads the AT&T Social Media Center of Excellence and advises the Business, Entertainment, Technology Organization, and Corporate Initiatives. Joy has over 15 years’ experience in social media, digital/integrated marketing, product management, and business development in both U.S. and International environments and was recently recognized by PR News as a Social Media Icon MVP.
Prior to her current role, Joy served as the head of social media and digital communications for Texas Instruments, where she re-architected the social media strategy and infrastructure resulting in increasing overall engagement by more than 600%.
In her role as Director of Social Media Operations, JD Link leads AT&T’s social media governance and community management. In addition, she oversees reporting and analytics efforts for Corporate Communications. JD’s more than 16 years of experience in the communications industry include a decade leading Global Marketing programs encompassing such areas as advertising, brand, communications, and marketing.
Prior to her work in marketing, JD led operations for network and regulatory efforts including performance measurements, statistical analysis, process management, compliance, and audit liaison.
JD received a Bachelor’s Degree of Business Administration at Baylor University and a Master’s Degree of Business Administration at University of Texas in San Antonio.
Outside the office, JD and her husband, Scott, spend their time chasing their three-year-old daughter, Katherine, and enjoying quality family time on the lake.
Brian Johnston is a Communications Advisor on the Global Social Media team at FedEx. Since joining the team in 2011, his roles have ranged from web site development to community management to designing the team’s first extensive measurement program.
Brian has developed a set of internal tools to monitor social media platform and content performance and advises senior management on social media best practices through strategic counsel and reporting. Brian recently designed and launched the FedEx Social Hub, the company’s first physical space dedicated to social media monitoring and engagement. /p>
Before joining the communications team, Brian spent several years on the FedEx marketing, brand management, and digital marketing teams./p>
Brian has 17 years of experience in digital marketing/communications and a B.B.A. from the University of Memphis. He and his wife spend much of their free time keeping up with their two sons./p>