Orlando October 27–29, 2014

SocialMedia.org’s Brands-Only Summit

The “How to Run Social Media at a Big Brand” Conference

No Vendors  16 Peer-to-Peer Discussions  12 Classes  12 Case Studies

The Brands-Only Summit is Sold Out! Live Coverage >>

The Conference, Festival, and Family Reunion for Social Media Leaders at Really Big Companies

  • Invite-Only
  • Brands-Only
  • No Vendors

(Yes, really.)


Brands who attended:

3M, A+E Television Networks, AAA, Abbott Laboratories, AbbVie, Abercrombie & Fitch, Ace Hardware, Aetna, Allstate, American Family Insurance, American Honda Motor Company, Amica Mutual Insurance, Amtrak, Andersen, Ariba, Arrow Electronics, Aspen Insurance, Assurant, AT&T, Auto-Owners Insurance Group, Autodesk, Avery Products Corporation, Avnet, Bloomin’ Brands, Blue Cross and Blue Shield of IL, TX, OK, NM, MT, Blue Cross Blue Shield of North Carolina, Boeing, The Bon-Ton Stores, Bosch, Bridgestone, Bristol-Myers Squibb, Brother International, Brown Shoe Company, Bruegger’s, Burger King, C. R. Bard, Cambia Health Solutions, Canadian National Railway, Canadian Tire, Cancer Treatment Centers of America, Canon, Capital One, Career Education, Cargill, Carousel, CDK Global, Central Garden & Pet, Chesapeake Energy, Children’s Hospital of Wisconsin, Children’s Medical Center of Dallas, Ciena, Citi, Citrix, The Clorox Company, The Coca-Cola Company, Coldwell Banker Real Estate, ComEd, ConocoPhillips, Costco Wholesale, Cox Enterprises, CVS/pharmacy, Darden, Delaware North, Destination Hotels & Resorts, DeVry University, Direct Auto and Life Insurance, Discover Financial Services, Disney Parks, Dollar Tree, Dr Pepper Snapple Group, Duke Energy, E. & J. Gallo Winery, EMC, Ericsson, Erie Insurance, Express Employment Professionals, Express Scripts, Exxon Mobil, Family Dollar, Fannie Mae, Farmers Insurance, FedEx, Ferguson, Fidelity Investments, First Niagara Financial Group, First Republic Bank, Fiserv, Flight Centre Travel Group, Florida Public Utilities, Fluor, Fortune Brands Home & Security, Freescale Semiconductor, Garmin, General Mills, Georgia-Pacific, GoDaddy.com, Grainger, GrubHub, Hallmark, Harley-Davidson, Harman, Hawaiian Electric, Helen of Troy, Hewlett-Packard, Hobby Lobby, Honeywell, Ingram Micro, Invesco, The J.M. Smucker Company, JCPenney, Johnson Controls, Johnsonville Sausage, JPMorgan Chase, Kaiser Permanente, KB Home, Keurig Green Mountain, Kia Motors, Kindred Healthcare, Kohl’s, Kronos, Laureate Education, Leggett & Platt, Leidos, Lettuce Entertain You, Leviton Manufacturing, LexisNexis, Lincoln Financial Group, Lowe’s Home Improvement, lululemon athletica, Manulife Financial, Mattress Firm, McCormick, McDonald’s, Medtronic, Michelin, Microsoft, MoneyGram, Motorola Mobility, NBC Universal, NCAA, NCR, Nissan, Novartis, NRG Energy, NVIDIA, Orange, P.F. Chang’s, Pacific Life Insurance, Paychex, Penguin Random House, PerkinElmer, Perrigo, Philips Healthcare, Phillips 66, Playboy, Portland General Electric, Procter & Gamble, Public Service Enterprise Group, Quintiles, RaceTrac Petroleum, Rackspace Hosting, Raytheon, Red Robin, REI, Rite Aid, Roche, Rogers Communications, Rollins, Roto-Rooter Plumbing and Drain Service, Rust-Oleum, Sabre, Sage Group, Sanofi US, Scottrade, Scripps Networks, Sealed Air, Select Comfort, Shaw Industries, Shire Pharmaceuticals, Southern California Edison, Southwest Airlines, Southwest Research Institute, Spectra Energy, St. Jude Children’s Research Hospital, Stanley BLACK + DECKER, State Farm, Steelcase, Suncor Energy, Symantec, T-Mobile, T. Rowe Price, TE Connectivity, Terex, Terminix, Teva Pharmaceuticals, Texas Instruments, The TJX Companies, Toll Brothers, Toyota, Trend Micro, Tufts Health Plan, UCB, United Airlines, United Technologies, UnitedHealth Group, Universal Orlando Resort, UPS, USPS, Vanderbilt University Medical Center, Verizon, Visa, VWR International, W.L. Gore & Associates, Weight Watchers, Wells Fargo, Wendy’s, Whole Foods Market, Xerox, YMCA, Zappos, and Zebra Technologies

Welcome to a special conference for people leading the social media movement at big brands

This event was focused on the core skills you need to be a successful social media executive.

This conference featured 16 intense peer-to-peer discussions, 12 how-to classes, 12 real-world case studies, 3 brilliant authors, and 2 amazing keynotes. There was also a fascinating pre-conference on social media measurement, incredible networking opportunities, and lots of delicious food.

You’ve never been to an event so thrilling, so inspiring, and so exhausting.


An agenda designed for social media leaders like you

The 12 how-to classes were focused on the three core skills you need to run a social media program:

  • Leading the social media operation
  • Executing the social media essentials
  • Integrating social media with business units

The 12 real-world case studies featured amazing brands sharing exactly how they did it:

  • Hearing from the executives who did it — not the agencies trying to sell it
  • Getting practical, actionable ideas you can take back to your company
  • Learning it all from some of social media’s superstar brands

The 16 intense peer-to-peer discussions were nowhere-else-on-earth conversations:

  • Collaborating with social media executives just like you
  • Each conversation was relevant to you — because you picked the topics
  • A rare chance to focus on yourself and the specific challenges you’re facing

Classes and Case Studies

Classes and Case Studies

12 how-to classes, 12 real-world case studies, 3 brilliant authors, and 2 amazing keynotes. An incredibly fast-paced day focused on what you need to lead an incredible social media program at your brand.
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Member Meeting

Member Meeting

The legendary, real-time, and off-the-record day of conversations with a room full of smart social media leaders that have jobs just like yours, at companies like yours, with challenges like yours.
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Measuring Social Media Pre-Conference

Measuring Social Media Pre-Conference

Learn the essentials of social media measurement, metrics, analytics, and ROI. Discover how to measure your program and see the latest data from the industry’s leading researchers.
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A brief summary of the event