Thanks to our hosts: Newell Rubbermaid and The Coca-Cola Company
We were honored that Newell Rubbermaid could host the case study presentations at their headquarters in Atlanta, GA.
Special thanks also to The Coca-Cola Company for opening their world headquarters’ doors to host the Member Meeting on the second day.
Featuring pre-conference case studies from:
Bert DuMars, VP of E-Business & Interactive Marketing
Adam Brown, Group Director of Digital Media
Nick Ayres, New Media & Content Manager, and Sarah Molinari, Corporate Communications Manager
Debbie Curtis-Magley, Manager of Corporate Public Relations
Stephanie Moritz, Senior Director of Public Relations
Seth Miller, Senior Manager of Digital Marketing
Joyce Munoz, Group Manager of Interactive Marketing
Yann Gourvennec, Head of Internet & Digital Media
Valeria Maltoni, Director of Marketing Communications
What the meeting was like
More than 50 members attended this Member Meeting at Coca-Cola’s world headquarters in Atlanta, Georgia. Our morning conversation focused on measuring social media, with discussion about which tools to use, what metrics matter most, and how best to make the ROI argument.
In the afternoon, we had 12 breakout sessions for members to discuss topics like the FTC’s new Advertising Guides, global social media strategies, and government advocacy.
We finished the day with a private conversation with Coca-Cola’s Global VP of Design, David Butler.
Our guest speaker: David Butler
Coca-Cola’s Global VP of Design, David Butler, is responsible for leading the global design function and building a design culture for the Coca-Cola Company. He preaches that design can impact many facets of a company’s branding: develop a greater sense of authenticity, create sustainable desire, grow reputation, and create efficiencies that develop with scale.
After graduating from the University of South Florida, Butler immediately got to work on brand identity for large companies: first at Melia Design Group, with clients like Turner Broadcasting and Federated Department Stores; then at Copeland Hirther (now Iconologic), leading a team of designers for clients such as AT&T, Delta, Chick-Fil-A, and the 1996 Olympic Games; and Sapient, where he built the agency’s Brand Strategy arm. Notable clients include United Airlines, Caterpillar, Nissan, and Gucci.