Featuring pre-conference case studies from:
Joshua Karpf, Manager of Digital Communications
Joel Nathanson, VP of Social Media Programs, Experimental Marketing
Lionel Menchaca, Chief Blogger
Hilary Weber, Director of Internet Marketing Services
Jeanette Gibson, Director of New Media Corporate Communications
Mark Yolton, SVP of SAP Community Network
Kira Wampler, Small Business Division’s Word of Mouth and Social Media Leader
David Witt, Public Relations Manager
What the meeting was like
More than 20 members flocked to the Presidio Trust’s Golden Gate Club in San Francisco for our fifth meeting. We spent the first part of the day discussing best practices for training employees, including issues like developing social media policies and guidelines, drawing the line between personal and professional accounts, and dealing with legal and HR.
Some of our more senior members — Cisco’s Jeanette Gibson, Intel’s Bob Duffy, and Dell’s Lionel Menchaca — served as a panel to explain their experiences in these matters.
Our afternoon included various breakout sessions, with topics ranging from building a Twitter strategy to breaking down silos.
The day concluded with an informal conversation with Craig Newmark, founder of Craigslist.org.
Our guest speaker: Craig Newmark
Craig Newmark is the ‘Craig’ of Craigslist, the founder of the non-commercial centralized network for worldwide urban and regional communities featuring classified advertisements with discussion boards. Craig speaks on the future of online community and commerce, as one of its most successful innovators and practitioners.
Called “The Wizard of the Local” by Time Magazine, Craig was named to its 2005 Time 100. He was named Person of the Year at the 9th Annual Webby Awards, also in 2005, and in 2008 Business Week named him one of the 25 Most Influential People on the Web.