Member Meeting 4
April 29-30, 2009
New York

Focus on: Corporate social responsibility

Featuring pre-conference case studies from:

Johnson & Johnson

Marc Monseau, Director of Corporate Media Relations

Learn the steps Johnson & Johnson took to launch and manage social media in a highly regulated industry.


Microsoft

Nestor Portillo, Worldwide Director of Community and Online Support

Learn how Microsoft uses social media tools to incorporate customers’ ideas into new ideas.


GE

Sean Gannon, Managing Editor of Digital Media, and Megan Parker, Communications Specialist of Social Media

Learn how General Electric is using social media to take their story straight to consumers.


Coca-Cola

Adam Brown, Director of Digital and Social Media Communications

Learn some of the new ways Coca-Cola is getting involved with customers, from blogging to social media outreach, to YouTube engagement.


Tyson

Ed Nicholson, Director of Community Relations

Learn how Tyson Foods uses social media to engage stakeholders around the company’s primary philanthropic focus: the issue of hunger.


Turner

Rhonda Lowry, VP of Social Media Technologies

Learn how Turner Broadcasting Company’s CNN is using social media to collaborate with readers to tell better stories.


Nokia

Molly Schonthal, Social Media Communications

Learn how social media is helping Nokia create connections both internally and externally.


Robert Wood Johnson Foundation

David Witt, Public Relations Manager

Learn how the Robert Wood Johnson Foundation is using blogs, forums, Twitter, and YouTube to build partnerships and generate fresh ideas.


What the meeting was like

More than 40 members attended the Member Meeting in New York City, which started with a conversation about corporate social responsibility. Discussions ranged from trying to best define ‘social good,’ and just how involved social media leaders should be in driving social responsibility efforts.

It became clear just how many members had initiatives underway to promote various charitable efforts and organizations, serving as a vital way to rally the company, employees, and even customers around a common cause.

The afternoon included breakout sessions on topics like microblogging, universal search, and spreading social media across the enterprise. We wrapped up the day with a private chat with author Seth Godin.


Our guest speaker: Seth Godin

Seth Godin is a bestselling author, entrepreneur, and agent of change. Godin is the author of multiple bestsellers around the world.

His most recent titles include Tribes and Meatball Sundae. His ebook, Unleashing the Ideavirus, is the most popular ever written in that medium. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Seth is also a founder of Squidoo, a fast-growing recommendation website.

Previously, Godin was the founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.