Thanks to our host: Cisco
We were thrilled that Cisco hosted our third Member Meeting at their headquarters in San Jose, California.
Special thanks to member John Earnhardt for helping make our meeting possible.
Featuring pre-conference case studies from:
Tim Collins, SVP of Experiential Marketing, and Ed Terpening, VP of Social Media Strategy
John Andrews, Senior Marketing Manager, Jessica Fredrickson, Assistant General Counsel, and Suraya Bliss, Senior Director of Digital and Web Communications
Ken Kaplan, Boradcast and New Media Manager
John Earnhardt, PR Manager and Corporate Blog Editor
Debbie Curtis-Magley, Manager of Corporate Public Relations
Hilary Weber, Director of Internet Marketing Services
Lindsay Lebresco, Account Director
Nick Ayres, Interactive Marketing Manager of Social Media and Content
What the meeting was like
The third Member Meeting was hosted at Cisco’s headquarters in San Jose. With nearly 30 members on hand, the Council took a long look at how social media plays a key role in a down economy, and we discussed the arguments for growing social media budgets.
After a demonstration of Cisco’s new TelePresence technology, we broke into small groups in the afternoon for sessions on a variety of topics, including social media in regulated industries, and how best to incorporate video into blogs.
We wrapped up the day with an informal chat with author and entrepreneur Guy Kawasaki.
Our guest speaker: Guy Kawaski
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm, and a columnist for Entrepreneur Magazine.
Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of eight books including the just-released Reality Check, as well as The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.
He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.