Member Meeting 25
April 17-18, 2013
New York

Focus on: Internal social media

Featuring pre-conference case studies from:

Verizon

Laurie Shook, Portfolio Leader

Learn how Verizon implemented a social business platform for better enterprise collaboration.


Walgreens

Chris Catania, Online Community Manager

Learn how Walgreens uses community management strategies to build relationships, support culture change, and engage employees.


ComEd

Diana Sharpe, Senior eChannel Program Manager – Social Media

Learn how ComEd used social media to turn one of the hottest summers ever into the “Coolest Summer Ever” in 2012.


Walmart

Umang Shah, Director, Social Strategy

Learn how Walmart uses data to build better social media strategies.


Wendy's

Brandon Rhoten, Director of Digital Marketing

Learn how Wendy’s uses social media listening to make business decisions.


Corning

Nicola Pytell, Supervisor, Social Media Programs

Learn how Corning got — and is strategizing to keep and grow — the attention of their fans using social media.


Monster

Kathy O’Reilly, Senior Director, Social Media and PR

Learn how Monster drove global engagement on Twitter with their #FindBetter hashtag campaign.


TD Bank

Wendy Arnott, Vice President, Social Media & Digital Communication

Learn how TD Bank Group is becoming a social business by engaging employees and connecting customers with experts.


What the meeting was like

On April 18, our four Councils each had Member Meetings at the New York Academy of Medicine — it was a day of in-depth, meaningful conversations and collaboration with the leading social media executives at billion-dollar brands. Over 110 representatives from nearly 90 brands were in attendance for this exclusive, members-only meeting. We started the morning by discussing the theme of internal social media. We covered discussion topics like the benefits of internal social programs, the structure and management of programs, and how to encourage executive buy-in and employee participation.

In the afternoon, members participated in a series of unconferences — small group discussions on topics chosen by the members themselves. We discussed subjects like crisis planning, Instagram, video strategy, metrics, and ROI.

To close our day, Teddy Goff, the Digital Director for President Obama’s 2012 campaign, joined us for a private conversation about social campaign strategy, giving us an insider’s view to one of the biggest social media campaigns of all time. He shared how he structured the digital team and accomplished the campaign’s objectives using social media.


Our guest speaker: Teddy Goff

We were thrilled to have the leader of the most historic social media campaign ever, Teddy Goff, the Digital Director for President Obama’s 2012 campaign, join us at our Member Meeting in New York.

Goff led the effort behind the community building that produced remarkable numbers and results — he headed a 250-person team that raised nearly $700 million and registered more than one million voters online. By carefully analyzing data from more than 40 million Facebook fans and 30 million Twitter followers, Goff learned the tactics and strategies that best spur people to action. With social media as a focal point for the President’s campaign, Goff had a seat with campaign leadership, helping develop Obama’s organizational and communications strategy, and working social media into the foundation of the effort.

Goff was also an instrumental part of President Obama’s 2008 social outreach, and has had a front row seat in seeing how social media campaigning and outreach has evolved — and has definite thoughts on what we might expect down the road. In an exclusive chat with SocialMedia.org members, we got a unique perspective on social media from the person who led one of the most important campaigns of all-time.