Member Meeting 18
November 8-9, 2011
Atlanta

Focus on: Working with influencers

Featuring pre-conference case studies from:

The Home Depot

Tia Robinson, Social Media Community Manager

Learn how this major retailer is bringing their culture to life in social media.


Coca-Cola

Natalie Johnson, Digital Manager, Communications

Learn how the world’s most iconic brand is engaging fans through social media.


UPS

Debbie Curtis-Magley, Manager, Corporate Public Relations

Learn about UPS’ adventures in social media customer service.


Solo Cup

Angie Gorman, Director of Communications, and Mark Baxter, Manager of External Communications & Social Media

Learn how Solo Cup Company is driving engagement with their brand.


NCR

Colleen Swanger, Director: Design | Digital | Events

Learn how NCR Corporation is launching a social effort for B2B financial services.


Newell Rubbermaid

Bert DuMars, VP, E-Business & Interactive Marketing

Learn how Newell Rubbermaid implemented and grew privately-branded communities.


Georgia-Pacific

Meg Fligg, Director – Social Media

Learn how Georgia-Pacific is using a slow and steady approach to social media and getting great results.


DeVry University

Chase Fritchle, Community Manager, Justin Gillmar, Director of Social Media, & Laura Dagys, Marketing Manager

Learn how DeVry is creating a community of encouragement with the help of their most inspiring students and alumni.


What the meeting was like

Nearly 100 people from over 65 companies joined us in Atlanta on November 9, 2011. Each of the three SocialMedia.org councils spent the morning in deep discussions about “Working with influencers.”

We discussed a variety of topics related to working with influencers, including how you find your influencers, building and sustaining the relationship, disclosure, and scaling influencer programs. We spent the afternoon in a series of member-led discussions including defining ROI, choosing the right publishing tools, emerging social networks, how to leverage employees as influencers, and how to continuously evolve your social media strategy.

We ended the day in a private conversation with Movember CEO/co-founder Adam Garone and digital strategist Kory Klem, who talked with us about the campaign to raise awareness and money for men’s health issues, which has been hugely successful thanks to their social media fundamentals.


Our guest speakers: Adam Garone and Kory Klem

Adam Garone and Kory Klem

We were honored that the people behind the social media movement Movember, CEO and Co-Founder Adam Garone and Digital Strategist Kory Klem joined us in Atlanta. They talked about the campaign to raise awareness and money for men’s health issues, which has been hugely successful thanks to their social media fundamentals.

They discussed things like how to equip advocates with information they need to spread the word, the elements that lead to a viral explosion, and the need to both have fun and show respect to keep your audience engaged.