Member Meeting 14
March 29-30, 2011
New York

Focus on: Driving sales with social media

Featuring pre-conference case studies from:

HP

Mia Dand, Social Media Manager

Learn how HP got management and stakeholder buy-in to build a successful social media Center of Excellence.


HR-Block

Jennifer Love, VP of Corporate Communications

Learn how H&R Block is focusing their social site efforts on customer experience.


Walmart

Lisa Thurber, Web/Digital Communications, Sr. Manager

Learn how Walmart engages with massive audiences internally via social media.


American-Express

Pepper Roukas, VP of Digital Marketing & Social Media Development

Learn how American Express is leveraging cause marketing in social media to connect with Card members and potential customers.


Scholastic

Ivy Li, Social Media Producer, Corporate Communications, and Tyler Reed, Manager of Corporate Communications

Learn how Scholastic connected bloggers and the online community to create a successful corporate blog and influential online voice.


cisco

Amy Paquette, Senior Manager of Social Media Strategies; Brand, Innovation

Learn how Cisco actively listens and continuously engages with the social customer.


Scripps Networks

Jeffery Kissinger, VP of Interactive Marketing

Learn how Scripps Networks used Facebook to launch the Cooking Channel.


Sabre

Susan Via, Manager of Community Marketing and Engagement, and Lorie Robinson, Product Marketing Manager

Learn how Sabre Holdings is motivating employees to engage with airline customers through various on- and off-line channels.


What the meeting was like

Over 75 representatives from 50 member brands attended the Member Meeting at Columbia University in New York on March 30, 2011. The morning discussion focused on “driving sales with social media” and covered topics such as the role of social media within the sales cycle, enabling your sales team to use social media, and sales tactics and ideas.

After networking over lunch, we spent the afternoon in small groups of member-led breakout sessions. Topics included integrating social media with traditional marketing, making social media “fun” in a regulated company, how to structure a social media team, and using social media to engage employees.

We closed the day in a private conversation with LIVESTRONG CEO Doug Ulman, who shared his personal perspective on how social media has revolutionized the nonprofit sector.


Our guest speaker: Doug Ulman

We ended the day with an exclusive, informal chat with Doug Ulman, the President and Chief Executive Officer of LIVESTRONG.

Doug Ulman is a three-time cancer survivor and nationally recognized cancer advocate. After overcoming chondrosarcoma and malignant melanoma twice during his sophomore year in college, Doug and his family founded the Ulman Cancer Fund for Young Adults, a non-profit organization to provide support, education, and resources to young adults, their families and friends who are affected by cancer.

He served as Executive Director of the Ulman Cancer Fund for four years before joining LIVESTRONG as director of survivorship in 2001. Serving as President & CEO since 2007, Doug is responsible for the strategic vision and direction of LIVESTRONG. With over 990,000 followers on Twitter (@LIVESTRONGCEO), Doug has led the organization in using social media as a strategic platform to raise awareness, share information, fundraise, and build a global community in the fight against cancer.