Case Studies

  • Mondelez International’s Oreo brand created a soccer freestyling Facebook ad featuring popular YouTubers and a contest promotion. The Drum >>
  • eBay is sending customers a promo code on Twitter when they tweet the URL of an item that’s sold out on a competitor’s website. Creativity Online >>
  • New Balance is using Snapchat to host a virtual running relay around the world with its sponsored athletes in celebration of Global Running Day. Footwear News >>
  • KFC is sending one of their sandwiches into space using a specially designed satellite bucket that can take selfies, screen consumer tweets, and more. MediaPost >>
  • Delta Air Lines partnered with Tinder to paint scenes from nine exotic destinations on a wall in Brooklyn for users to snap a photo in front of. Adweek >>
  • Crocs is thanking users for their submission to the “Come as you are” campaign with custom art, created by Instagram artists and influencers. MediaPost >>
  • General Motors and Ford Motor Company are featured in this look at why Facebook is determined to build ties with automakers. Bloomberg Technology >>
  • Taco Bell, PepsiCo’s Gatorade, Ben & Jerry’s, and more are featured in this explanation of why marketers should take full advantage of Snapchat. The Drum >>
  • Budweiser created a TV spot featuring fan photos submitted through social media. MediaPost >>
  • Samsung, Volvo, Amazon, and more top this week’s viral video chart. Ad Age >>

Job Openings

  • Qualcomm is hiring a Digital Marketing Manager to build their global digital strategy and develop the Qualcomm Life brand. (San Diego, CA) Qualcomm Careers >>
  • Transamerica is looking for a Social Media Manager to plan, create, and execute their campaigns on all social media channels. (Denver, CO) Workday >>
  • Deluxe Corporation is seeking a Senior Manager of Social Media Strategy to build and deliver successful social media strategies that meet their financial goals. (Shoreview, MN) Indeed >>
  • Mars is hiring a Senior Media and Digital Marketing Manager that can build and drive a superior digital and emerging media capability for their Mars Petcare U.S. brand. (Franklin, TN) Mars Careers >>
  • Kaiser Permanente is looking for a Social Media Analytics – Senior Project Manager to plan and track their tactical and strategic social media projects. (Burbank, CA) Kaiser Permanente Careers >>

New Hires

  • Caleb Ickovic has been promoted to the position of Vice President of Digital Engagement at Pinnacle Entertainment. LinkedIn >>
  • United Airlines has promoted Robert Shields to lead their Global Digital Advertising efforts. LinkedIn >>

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