Knorr used a YouTube series, personality quiz, and content partnership with recipe video outlets to blow all of their social campaign KPIs out of the water.
Campaign Live >>
Disney, Starbucks, Sephora, and more are looking to branded stickers for platforms like WhatsApp, WeChat, Line, and others.
Calvin Klein is hiring a VP of Digital and Social Marketing to develop a strategic roadmap and vision for social media. (New York, NY)
Scripps Networks SVP and GM of Digital Brands Vikki Neil shares why they’re bringing back short social videos and web series content.
Mattress Firm needs a Director of Digital Marketing to oversee and drive paid social marketing, agency partnerships, and digital campaigns. (Houston, TX)
Mattress Firm Jobs >>
Foot Locker’s Jed Berger explains their global campaign in which influencers share their #MySneakerStories across the brand’s Instagram accounts.
The Drum >>
SEGA of America is looking for an Associate Manager, Influencer and Spanish Social Media to join their Sonic the Hedgehog Social Team. (Burbank, CA)
Apple, Amazon, T-Mobile, and Burger King have all joined the conversation around a teen’s viral tweet asking Wendy’s for a year’s worth of nuggets.
Merrell CMO Linda Brunzell how social media has helped the brand grow, which platforms they leverage, and why their UGC campaigns have seen success.
McDonald’s is testing hiring via Snapchat using “Snaplications” in Australia.
Dyson needs a Digital Media Marketing Specialist to execute digital and social paid media marketing and content sponsorships. (Chicago, IL)
Dyson Careers >>
Jet Airways, Maybelline, Dove, and more are looking to micro-influencers for social media marketing in India.
Economic Times >>
Under Armour launched a digital campaign asking women to fill in the blank using #ImPretty, says VP of Brand Management, Attica Jaques.
The Drum >>
Jeep launched a Snapchat lens that makes your hair look like you’re driving with the top down.
Trend Micro is hiring a Social Media Manager to develop social strategy and act as a social media center of excellence to the organization. (Irving, TX)
Trend Micro Jobs >>
Wayfair, Airbnb, and others talk about the need for more ad testing and less debate over digital and social media metrics.
Wall Street Journal >>
MoneyGram needs a Social Media Manager to lead their social program. (Dallas, TX)
Moneygram Jobs >>
JCPenney created a social video series for CNN’s Great Big Story to announce their millennial male-targeted clothing line.
Unilever’s developed a social media influencer campaign for #RealMums in Europe and Canada to launch their Baby Dove brand.
The Cheesecake Factory is looking for a Social Media Community Management, Recruiting, to provide the vision and leadership for recruitment marketing campaigns. (Calabasas, CA)