Knorr used a YouTube series, personality quiz, and content partnership with recipe video outlets to blow all of their social campaign KPIs out of the water. Campaign Live >>

Disney, Starbucks, Sephora, and more are looking to branded stickers for platforms like WhatsApp, WeChat, Line, and others. Digiday >>

Calvin Klein is hiring a VP of Digital and Social Marketing to develop a strategic roadmap and vision for social media. (New York, NY) Workday >>

Scripps Networks SVP and GM of Digital Brands Vikki Neil shares why they’re bringing back short social videos and web series content. Digiday >>

Mattress Firm needs a Director of Digital Marketing to oversee and drive paid social marketing, agency partnerships, and digital campaigns. (Houston, TX) Mattress Firm Jobs >>

Foot Locker’s Jed Berger explains their global campaign in which influencers share their #MySneakerStories across the brand’s Instagram accounts. The Drum >>

SEGA of America is looking for an Associate Manager, Influencer and Spanish Social Media to join their Sonic the Hedgehog Social Team. (Burbank, CA) Indeed >>

Apple, Amazon, T-Mobile, and Burger King have all joined the conversation around a teen’s viral tweet asking Wendy’s for a year’s worth of nuggets. Campaign >>

Merrell CMO Linda Brunzell how social media has helped the brand grow, which platforms they leverage, and why their UGC campaigns have seen success. CMO >>

McDonald’s is testing hiring via Snapchat using “Snaplications” in Australia. Brandchannel >>

Dyson needs a Digital Media Marketing Specialist to execute digital and social paid media marketing and content sponsorships. (Chicago, IL) Dyson Careers >>

Jet Airways, Maybelline, Dove, and more are looking to micro-influencers for social media marketing in India. Economic Times >>

Under Armour launched a digital campaign asking women to fill in the blank using #ImPretty, says VP of Brand Management, Attica Jaques. The Drum >>

Jeep launched a Snapchat lens that makes your hair look like you’re driving with the top down. Adweek >>

Trend Micro is hiring a Social Media Manager to develop social strategy and act as a social media center of excellence to the organization. (Irving, TX) Trend Micro Jobs >>

Wayfair, Airbnb, and others talk about the need for more ad testing and less debate over digital and social media metrics. Wall Street Journal >>

MoneyGram needs a Social Media Manager to lead their social program. (Dallas, TX) Moneygram Jobs >>

JCPenney created a social video series for CNN’s Great Big Story to announce their millennial male-targeted clothing line. Campaign >>

Unilever’s developed a social media influencer campaign for #RealMums in Europe and Canada to launch their Baby Dove brand. Brandchannel >>

The Cheesecake Factory is looking for a Social Media Community Management, Recruiting, to provide the vision and leadership for recruitment marketing campaigns. (Calabasas, CA) LinkedIn >>