Brooks Brothers, Burberry, and Clarks are some of the few fashion brands leveraging WhatsApp. Glossy >>

Dior is one of the many luxury brands creating multiple social media accounts to cater to niche audiences as part of their social strategy. Luxury Daily >>

Frito Lay is bringing back Lay’s “Do Us a Flavor” contest by asking fans to pitch flavor ideas through a Snapchat activation. Mobile Marketer >>

Jamie Schmelzer, Integrated Marketing Director at Johnsonville Sausage, talks about creating a competitive cooking show featuring contestants from social media. Adweek >>

The Home Depot is hiring a Senior Manager of Social Media to drive the strategy and execution behind their social media and marketing initiatives. (Atlanta, GA) The Home Depot Careers >>

HomeAway has welcomed Diana Nogueira as their new Social Media Advertising Specialist. LinkedIn >>

Lands’ End is hiring a Social Media Manager and Strategist to develop and execute social media strategies across multiple channels. (New York, NY) Lands' End Jobs >>

Hyatt Corporation needs a Director of Social Media to lead their brand and global social strategy development. (Chicago, IL) Hyatt Jobs >>

Newell Brands is looking for a Senior Manager of Public Relations and Social Media to build and execute integrated campaigns that will drive awareness and engagement on owned and earned social media channels. (Atlanta, GA) Newell Brands Jobs >>

Landry’s Restaurants is looking for a Director of Social Media Strategy to develop and implement their social media strategy while evaluating social channels. (Houston, TX) Landry's Jobs >>

Principal Financial Group is looking for a Social Media Content Strategist who will be responsible for social media strategy, implementation, and content creation. (Des Moines, IA) Principal Careers >>

Symantec needs a Senior Manager of Social Media to develop and oversee their global social media strategy, including employee training, governance and policy, and management of their corporate social media properties. (Mountain View, CA) Symantec Jobs >>

Coach is hiring a Director of Social and Influencer Marketing who will serve as strategist and internal evangelist on social and influencer marketing as well as manage the brand presence across social platforms. (New York, NY) LinkedIn >>

Hyatt, Starbucks, and Citi Bank are among some of the first brands to curate custom profiles on Twitter using the platform’s new capability. Digiday >>

Buffalo Wild Wings created an End Zone Selfie Station, custom Snapchat filters, and a Twitter Q&A with coaches for the Buffalo Wild Wings Citrus Bowl. Mobile Marketer >>

De Beers Diamond Jewellers CEO Bruce Cleaver explains how social media allows them to woo millennials over their usual target audience. Brandchannel >>

Barneys Department Store held a social media influencer gift swap for their #BarneysUnwrapped video campaign on Instagram. Luxury Daily >>

Marriott International needs a Manager of Social Media to manage day-to-day social channel activities and engaged communities for MLive. (Bethesda, MD) Marriott Careers >>

Kristen Comings, VP of Integrated Consumer Communications for L’Oreal, explains why they debuted Snapchat Spectacles at the Golden Globes. Digiday >>

Burberry and Estee Lauder employed Facebook Messenger bots with in-chat purchase options and personalization for the holiday season. Glossy >>