Capital One and Mastercard are looking to introduce Facebook Messenger chatbots to improve customer service. Digiday >>


Asahi Holding Group’s Vodka Cruiser created a six-part content series on Facebook Live that resulted in a 9.3 percent lift in sales. CMO >>


L’Oreal USA Head of Digital Chira Dan Schaad, Fossil Social Media Strategist Rosi Sanchez, and more talk about why Instagram is still a priority for fashion and beauty brands. Digiday >>


Helen of Troy needs a Social Media Manager to be responsible for driving editorial content and engagement across their Healthy Directions social media platforms. (Bethesda, MD) Workday >>


L’Oreal is hiring an Assistant Vice President of Global Social Media to develop and execute a comprehensive social media program for Kiehl’s. (New York, NY) L'Oreal Talent >>


Wendy’s Brandon Rhoten shares why they created the first-ever bracket-builder on Twitter. Mobile Marketer >>


HP is hiring a Global Director of Social Customer Care to lead a team in overseeing the organization’s social care resources globally and regionally. (Palo Alto, CA) HP Careers >>


Unilever’s Anneliese Douglass and Kathryn Furnari share how Lipton Iced Tea is using Weather Targeting through Snapchat to trigger SnapAds in Stories and Discover. B&T >>


McDonald’s is looking for a Director of Social Media Excellence to serve as a dedicated expert setting policy and direction for their global listening strategies. (Oak Brook, IL) McDonald's Jobs >>


Starbucks and Sprint still see value in running campaigns on Pokémon Go. Adweek >>


Guinness Brand Director Emma Giles talks about their #StacheForCharity campaign asking customers to share photos of themselves with a beer foam mustache. Yahoo! Finance >>


Revlon VP of Global Digital Marketing Eunice Byun explains the strategy behind their social media calls to action printed on Amazon shipping boxes. Bloomberg >>


Duracell’s Tatiana-Vivienne Jouanneau talks about how priorities have shifted in digital and social media since the brand’s departure from P&G. Digiday >>


AECOM is hiring a Digital and Social Media Strategist to design short and long-term social strategies and align social channels with their enterprise growth strategies. (New York, NY) AECOM Jobs >>


The Dannon Company’s Senior Brand Director for Activia, Carolina Cespedes, explains their social video campaign with an empowering message. Mobile Marketer >>


KFC invented a clean eating blogger to share satirical healthy recipes on Twitter, Facebook, Instagram, and a blog. Eater >>


Aetna is looking for a Senior Director of Social Media to lead planning and execution of channel strategy, measurement, analytics, community management, listening, training, and governance. (New York, NY) Aetna Careers >>


The Home Depot needs a Senior Manager of Social Media to drive strategy and execution of the brand’s social media and marketing initiatives. (Atlanta, GA) The Home Depot Jobs >>


Nike partnered with celebrity influencers to create short films for Instagram Stories, Snapchat, and other channels in a global #ForeverChuck campaign for Converse. Business of Fashion >>


Oreo partnered with Google to create a digital Oreo Space Dunk challenge which fans can share on social media using #OreoDunkSweepstakes. Brandchannel >>