Airbnb’s Head of Social, Jasmine Atherton, talked about “bringing experiences and homes onto the live space” through 360-degree live video on Twitter and Periscope. Adweek >>

Nike’s Jordan celebrated the 20th anniversary of Space Jam with a social media campaign resulting in extremely high growth in followers and engagement. Simply Measured >>

New Balance created a campaign showcasing athletes writing letters to their future selves on YouTube. Marketing Dive >>

Nordstrom produced a collection of short films on YouTube showcasing different forms of love for their “Love is a Gift” series. Luxury Daily >>

John Dillon, CMO at Denny’s, explains how they are using social and content marketing to stay relevant with millennials and Generation Z. CMO >>

Duracell accompanied their TV spots with a self-aware, 147-page battery catalog on Instagram. Media Post >>

Marriott International’s David Beebe discusses how their web-series and content marketing strategy meets the needs of “millennials who plan and travel differently.” Marketing Dive >>

Johnson Controls is looking for a Senior Social Media Specialist to execute the organization’s global social media strategy to advance and protect the digital reputation of their brand. (Milwaukee, WI) Johnson Controls Jobs >>

Coach is hiring a Director of Social Media and Influencer Marketing who will serve as a strategist and evangelist on social and influencer marketing, and will manage their presence in all social platforms. (New York, New York) Coach Jobs >>

Wyndham Worldwide needs a Director of Social Media to develop social media campaigns, manage brand positioning across all social media channels, and monitor campaign performance. (Parsippany, NJ) Wyndham Worldwide Careers >>

DICK’S Sporting Goods is hiring a Manager of Social Media to develop their social strategy, manage day-to-day operations, and lead a team to build brand loyalty and engagement through their social channels. (Pittsburgh, PA) DSG Jobs >>

Novartis is hiring a Director of Social Media to develop and implement social media strategies and build capabilities across the organization that are aligned with their brand strategies and enterprise reputation goals. (East Handover, NJ) Novartis Jobs >>

Nintendo needs a Social Media Coordinator to contribute to platform management, optimization, reporting/analytics, content development, and updates to social channels. (Redwood City, CA) Nintendo Careers >>

Exelon Corporation is looking for a Director of Social Media to execute audience engagement strategies across social channels within their enterprise Content Lab. (Washington, D.C.) Exelon Corp Jobs >>

eBay, Unilever, and Starbucks are using Facebook Messenger chatbots in unique ways. Digiday >>

Prudential Financial, Red Bull, and Samsung are highlighted as great storytellers on social media. ClickZ >>

PepsiCo’s Mountain Dew launched a mobile-first social media campaign through Snapchat, Facebook Live, Facebook Video, Instagram Stories, and Twitter in order to leverage vertical video. Marketing Dive >>

H&R Block CMO Kathy Collins explains their #TaxesWon campaign and how they were able to get executive buy-in. Brandchannel >>

Unilever’s Dove celebrated their 60th anniversary by encouraging women to redefine beauty standards on Twitter, Instagram, and Facebook. Mobile Marketer >>

Netflix is promoting an 8-bit game featuring characters from popular Netflix original shows on their Netflix Spanish and Indian social media accounts. Adweek >>