Meara Ranadive, Head of Social Media at T. Rowe Price, talks about their Facebook Live Strategy. Tearsheet >>


Walgreens created a YouTube video series to raise awareness for Red Nose Day. Drug Store News >>


Sherwin-Williams’ social campaign invites people to “donate their digital color” for a fresh coat of paint for communities in need through a Chrome extension that strips color from social media photos and websites. PR Newswire >>


HP promoted a series of video installments using paid social media about actively reducing racial bias in recruiters. Ad Age >>


Red Bull, Patagonia, The Home Depot, Philadelphia Cream Cheese, and more are featured in this roundup of branded video wins. Campaign >>


Valspar teamed up with The Onion to create a branded video series and Pinterest to develop a “Valspar Pinterest Analyzer Tool.” Campaign >>


Verizon scored big gains in engagement during the NFL Draft on Facebook and Twitter according to social data. MediaPost >>


Teva Pharmaceuticals will share live social videos for healthcare professionals on inhalation technology to raise awareness during World Asthma Day. PMLive >>


Dodge is tapping Vin Diesel’s vast social media followings by asking him to chat about his experiences driving Dodge vehicles ahead of “Fate of the Furious.” MediaPost >>


Fisher-Price is creating social video content aimed at getting millennial parents to play more says Mattel UK Director of Brand Activation Wendy Hill. Toy News >>


Trend Micro needs a Social Media Manager to plan, implement, and manage all social media programs. (Irving, Texas) LinkedIn >>


Fiat Chrysler Automobiles’ Head of Digital Media, Amy McNeil, shares why they and other brands have developed their own set of measurement standards in light of Facebook and Google’s shortcomings. Adweek >>


Taco Bell’s Chief Innovation Officer Liz Matthews explains why Instagram is top of mind when the brand develops a new snack item. Business Insider >>


Newell Brands is looking for a Social Media Manager to develop, execute, and measure social media content on all of their Technical Apparel brands. (Rohnert Park, CA) Newell Brands Careers >>


Unilever, Hyatt, and CKE Restaurants’ chief executives are making social listening a higher priority for their entire organizations. The New York Times >>


Oscar Mayer tapped a social media influencer and food photographer to create a bacon font for a shareable video generator. Marketing Dive >>


Wendy’s, Paramount Pictures, and 7-Eleven are some of the earliest brands testing Snapchat’s Snap to Store feature. Wall Street Journal >>


Walgreens is looking for a Director of Digital Marketing to be accountable for directing operations of a digital and marketing business unit. (Chicago, IL) Walgreens Careers >>


Arby’s Senior Director of Digital and Social Media, Josh Martin, explains how creating content for a gamer audience doubled their Facebook shares. Campaign Live >>


Santander Bank is hiring a Manager of Social Media Programs and Analysis to head up the strategic evolution of their social, digital, and SEO programs. (Boston, MA) Santander Jobs >>