Dyson needs a Digital Media Marketing Specialist to execute digital and social paid media marketing and content sponsorships. (Chicago, IL) Dyson Careers >>


Jet Airways, Maybelline, Dove, and more are looking to micro-influencers for social media marketing in India. Economic Times >>


Under Armour launched a digital campaign asking women to fill in the blank using #ImPretty, says VP of Brand Management, Attica Jaques. The Drum >>


Jeep launched a Snapchat lens that makes your hair look like you’re driving with the top down. Adweek >>


Trend Micro is hiring a Social Media Manager to develop social strategy and act as a social media center of excellence to the organization. (Irving, TX) Trend Micro Jobs >>


Wayfair, Airbnb, and others talk about the need for more ad testing and less debate over digital and social media metrics. Wall Street Journal >>


MoneyGram needs a Social Media Manager to lead their social program. (Dallas, TX) Moneygram Jobs >>


JCPenney created a social video series for CNN’s Great Big Story to announce their millennial male-targeted clothing line. Campaign >>


Unilever’s developed a social media influencer campaign for #RealMums in Europe and Canada to launch their Baby Dove brand. Brandchannel >>


The Cheesecake Factory is looking for a Social Media Community Management, Recruiting, to provide the vision and leadership for recruitment marketing campaigns. (Calabasas, CA) LinkedIn >>


Samsung’s Galaxy S8 smartphone image search will be powered by Pinterest. Adweek >>


TGI Fridays, Wingstop, and more are taking advantage of Twitter’s new feature that allows brands to request and share location data with users via direct messages. Engadget >>


Union Bank is looking for a Social Media Community Manager, Assistant VP to build and maintain social media posting calendars and deliver daily sentiment measurement. (Woodland Hills, CA) Union Bank Jobs >>


USAA is hiring a Director of Member Community to oversee the tools, processes, and personnel that help to build the USAA Member Community. (San Antonio, TX) USAA Careers >>


Eric Ellis, former Social Business Strategy Lead at The Toro Company, has joined Honeywell as their new Global Social Media Lead of Home and Building Technologies. LinkedIn >>


Crocs launched a global reboot campaign featuring celebrity ambassadors in behind-the-scenes social videos for #ComeAsYouAre. Denver Business Journal >>


American Express, MasterCard, TD Bank, and Morgan Stanley’s Instagram presences are compared in this look at how finance brands approach the platform. Tearsheet >>


Toys “R” Us is capitalizing on the pregnant giraffe, April’s, #GiraffeWatch livestream on social media. Mashable >>


Coldwell Banker Real Estate CMO Sean Blankenship talks about their social media pet adoption campaign. Brandchannel >>


McDonald’s is hiring a Director of Social Media Excellence to help define policy, direction, and best practices for the organization worldwide. (Oak Brook, IL) LinkedIn >>