Dyson needs a Digital Media Marketing Specialist to execute digital and social paid media marketing and content sponsorships. (Chicago, IL)
Dyson Careers >>
Jet Airways, Maybelline, Dove, and more are looking to micro-influencers for social media marketing in India.
Economic Times >>
Under Armour launched a digital campaign asking women to fill in the blank using #ImPretty, says VP of Brand Management, Attica Jaques.
The Drum >>
Jeep launched a Snapchat lens that makes your hair look like you’re driving with the top down.
Trend Micro is hiring a Social Media Manager to develop social strategy and act as a social media center of excellence to the organization. (Irving, TX)
Trend Micro Jobs >>
Wayfair, Airbnb, and others talk about the need for more ad testing and less debate over digital and social media metrics.
Wall Street Journal >>
MoneyGram needs a Social Media Manager to lead their social program. (Dallas, TX)
Moneygram Jobs >>
JCPenney created a social video series for CNN’s Great Big Story to announce their millennial male-targeted clothing line.
Unilever’s developed a social media influencer campaign for #RealMums in Europe and Canada to launch their Baby Dove brand.
The Cheesecake Factory is looking for a Social Media Community Management, Recruiting, to provide the vision and leadership for recruitment marketing campaigns. (Calabasas, CA)
Samsung’s Galaxy S8 smartphone image search will be powered by Pinterest.
TGI Fridays, Wingstop, and more are taking advantage of Twitter’s new feature that allows brands to request and share location data with users via direct messages.
Union Bank is looking for a Social Media Community Manager, Assistant VP to build and maintain social media posting calendars and deliver daily sentiment measurement. (Woodland Hills, CA)
Union Bank Jobs >>
USAA is hiring a Director of Member Community to oversee the tools, processes, and personnel that help to build the USAA Member Community. (San Antonio, TX)
USAA Careers >>
Eric Ellis, former Social Business Strategy Lead at The Toro Company, has joined Honeywell as their new Global Social Media Lead of Home and Building Technologies.
Crocs launched a global reboot campaign featuring celebrity ambassadors in behind-the-scenes social videos for #ComeAsYouAre.
Denver Business Journal >>
American Express, MasterCard, TD Bank, and Morgan Stanley’s Instagram presences are compared in this look at how finance brands approach the platform.
Toys “R” Us is capitalizing on the pregnant giraffe, April’s, #GiraffeWatch livestream on social media.
McDonald’s is hiring a Director of Social Media Excellence to help define policy, direction, and best practices for the organization worldwide. (Oak Brook, IL)