Adidas has hired 25 women as social media influencers to work with the brand on a regular basis to double their women’s market share. Bloomberg >>


Heineken’s Director of Global Sponsorships, Hans Erik Tuijt, says Snapchat is too young for them, which is why they’re focused on Instagram. The Drum >>


Reese’s Senior Brand Manager, Ryan Riess, explains how The Hershey Company pivoted their social strategy when a product reveal wasn’t going as planned. Ad Age >>


Intuit needs a Marketing Manager of Social Media to join their Social Team in building awareness, sentiment, and engagement with the QuickBooks brand. (Mountain View, CA) Intuit Careers >>


United is looking for an Assistant Manager of Social Media Planning and Platform Development focused on brand building and content efforts across their social channels. (Chicago, IL) United Careers >>


Blue Cross Blue Shield of North Carolina needs a Social Media Communications Specialist who can serve as a social media evangelist to help them become a social business. (Durham, NC) BCBSNC Careers >>


Maserati sold 127 vehicles directly from a targeted Facebook campaign using a two-phased approach. Luxury Daily >>


Honey Nut Cheerios’ #BringBacktheBees campaign will distribute 100-million packets of wildflower seeds via social media as a part of General Mills’ goal to raise awareness of the alarming decline in bee populations. Creativity >>


Georgia-Pacific’s Angel Soft brand created a series of Facebook videos honoring single parents and paid for a year’s worth of expenses for some on Single Parents Day. USA Today >>


T-Mobile is hiring a Social Media Manager to work with business leaders across the company to develop and lead social campaigns and programs. (Bellevue, WA) T-Mobile Careers >>


Yamaha’s Julian Ward talks about their social video initiative to bring together their motor vehicle and musical instrument categories. Brandchannel >>


The Home Depot is hiring a Senior Manager of Social Media who will be responsible for driving the strategy and execution behind their social media and marketing initiatives. (Atlanta, GA) The Home Depot Careers >>


Chick-fil-A, Netflix, and Universal Pictures have all created 360-degree videos for Snapchat. Digiday >>


Buffalo Wild Wings is launching a series on Instagram Stories and spotlighting selected fan tweets in real-time for their #HitTheButton campaign during March Madness. MediaPost >>


Adrien Koskas talks about how L’Oreal Paris prioritizes diversity in Instagram influencers. Digiday >>


National Geographic’s VP of Social Media, Rajiv Mody, says they found success on Instagram by “letting go.” Campaign >>


Olivia Sanchez, VP of Marketing at Danone Waters, talks about working with athlete influencers for Evian’s #evianBottleFlipChallenge social campaign. Brandchannel >>


Hobby Lobby is looking for a Creative Manager of Social Media to oversee production of inspirational and instructional imagery and video content for social media. (Oklahoma City, OK) Hobby Lobby Jobs >>


Spectrum is hiring a Senior Manager of Social Media Strategy to establish brand loyalty and leadership across social channels by increasing customer engagement. (Stamford, CT) Spectrum Jobs >>


Lockheed Martin is looking for a Social Media Manager to lead the development and implementation of social strategy, advertising, policy, governance, and training across the company. (Bethesda, MD) Lockheed Martin Jobs >>