Trend Micro needs a Social Media Manager to plan, implement, and manage all social media programs. (Irving, Texas) LinkedIn >>

Fiat Chrysler Automobiles’ Head of Digital Media, Amy McNeil, shares why they and other brands have developed their own set of measurement standards in light of Facebook and Google’s shortcomings. Adweek >>

Taco Bell’s Chief Innovation Officer Liz Matthews explains why Instagram is top of mind when the brand develops a new snack item. Business Insider >>

Newell Brands is looking for a Social Media Manager to develop, execute, and measure social media content on all of their Technical Apparel brands. (Rohnert Park, CA) Newell Brands Careers >>

Unilever, Hyatt, and CKE Restaurants’ chief executives are making social listening a higher priority for their entire organizations. The New York Times >>

Oscar Mayer tapped a social media influencer and food photographer to create a bacon font for a shareable video generator. Marketing Dive >>

Wendy’s, Paramount Pictures, and 7-Eleven are some of the earliest brands testing Snapchat’s Snap to Store feature. Wall Street Journal >>

Walgreens is looking for a Director of Digital Marketing to be accountable for directing operations of a digital and marketing business unit. (Chicago, IL) Walgreens Careers >>

Arby’s Senior Director of Digital and Social Media, Josh Martin, explains how creating content for a gamer audience doubled their Facebook shares. Campaign Live >>

Santander Bank is hiring a Manager of Social Media Programs and Analysis to head up the strategic evolution of their social, digital, and SEO programs. (Boston, MA) Santander Jobs >>

Knorr used a YouTube series, personality quiz, and content partnership with recipe video outlets to blow all of their social campaign KPIs out of the water. Campaign Live >>

Disney, Starbucks, Sephora, and more are looking to branded stickers for platforms like WhatsApp, WeChat, Line, and others. Digiday >>

Calvin Klein is hiring a VP of Digital and Social Marketing to develop a strategic roadmap and vision for social media. (New York, NY) Workday >>

Scripps Networks SVP and GM of Digital Brands Vikki Neil shares why they’re bringing back short social videos and web series content. Digiday >>

Mattress Firm needs a Director of Digital Marketing to oversee and drive paid social marketing, agency partnerships, and digital campaigns. (Houston, TX) Mattress Firm Jobs >>

Foot Locker’s Jed Berger explains their global campaign in which influencers share their #MySneakerStories across the brand’s Instagram accounts. The Drum >>

SEGA of America is looking for an Associate Manager, Influencer and Spanish Social Media to join their Sonic the Hedgehog Social Team. (Burbank, CA) Indeed >>

Apple, Amazon, T-Mobile, and Burger King have all joined the conversation around a teen’s viral tweet asking Wendy’s for a year’s worth of nuggets. Campaign >>

Merrell CMO Linda Brunzell how social media has helped the brand grow, which platforms they leverage, and why their UGC campaigns have seen success. CMO >>

McDonald’s is testing hiring via Snapchat using “Snaplications” in Australia. Brandchannel >>