Thermo Fisher Scientific is hiring a Director of Digital Marketing, Biosciences, to drive social and paid media, content development, and analytics for their Biosciences Division. (Carlsbad, CA)
Thermo Fisher Jobs >>
Deluxe Corporation needs a Director of Social Media and Content who can lead, create, and execute social media strategies and governance for the entire organization. (Shoreview, MN)
Deluxe Corporation >>
Coach is looking for a Manager of Global Social Media and Influencer Marketing to be responsible for developing, deploying, managing, and analyzing social media marketing programs. (New York, NY)
Coach Jobs >>
Benjamin Moore needs a Manager of Digital Content Marketing who can manage content creation and review processes, and facilitate content changes to digital properties. (Montvale, NJ)
Benjamin Moore Careers >>
Dart Container is hiring a Social Media and Online Engagement Manager to lead strategy development, manage agency partners, and build online communities. (Lincolnshire, IL)
Dart Careers >>
Toni Jones, former Director of Digital Marketing and Customer Experience for U-Haul, is the new Manager of Digital Marketing Planning and Analysis at Walgreens.
Amazon has welcomed Gina Debogovich, former Digital Futurist and Social Architect at AT&T, as their new Senior Manager of Social Media Intelligence.
Microsoft’s Xbox UK interacted with viewers by tweeting out a Quantum Break video game clip that lets you choose your own adventure based on your tweet response.
The Drum >>
Netflix leveraged partner Twitter accounts to participate in global quote-along and viral video campaign to promote their latest season of Unbreakable Kimmy Schmidt.
The Drum >>
Michelle Ryan, SVP of Marketing for L’Oréal, explains their #LoveMyColor empowerment message featuring a shareable photo filter.
Karen O’Brien, VP of Social Media at Western Union, talks about how they increased social engagement using #WUHomeCooked campaign.
Activision used Facebook chat bots to build hype for the latest installment of Call Of Duty.
Jon Potter, Managing Director of Chandon California at Moët Hennessy USA, discusses how leveraging social influencers on Instagram is critical for audience-targeting.
Mobile Marketer >>
Lyndsay Signor, Senior Director of Social Media Marketing at NBC Sports, talks about leveraging Snapchat, Periscope, and Twitter GoPro integration to stream Kentucky Derby.
Denny’s, Nissan, and more top this list of most viral posts on YouTube, Facebook, and other channels.
Ad Age >>
Reebok and Nike are featured in this comparison of how the two brands target women on Instagram.
Allison Miazga Bedrick, Senior Brand Director at Mars, talks about how 3 Musketeers is looking to create their own YouTube influencers.
H&M ramped up their integrated Coachella presence this year with on-site, customized social video experiences.
Mobile Marketer >>
L’Oreal Paris has launched a beauty vlogger school where students can earn a “BeautyTube” diploma.
New York Magazine >>