PetSmart needs a Social Media Community Manager to moderate and interact with their social communities across all channels. (Phoenix, AZ) PetSmart Jobs >>

Andy Kauffman, VP of Digital Marketing at Marriott International, tells how their digital strategy uses data to adapt to meet the needs of their guests worldwide. Chief Marketer >>

Kohl’s leveraged a viral video of a suburban mom shared wearing a Chewbacca mask on Facebook Live by surprising and delighting the family. Digiday >>

Heineken is promoting the UCL Finals by encouraging people to tweet out their 100-character long hashtag. LLB Online >>

Paramount Pictures is using a chatbot through the messaging app Kik that lets you chat with your favorite Teenage Mutant Ninja Turtles. Adweek >>

20th Century Fox created themed Snapchat face filters and the ability to purchase movie tickets in-app to promote the upcoming release of X-Men: Apocalypse. International Business Times >>

REI is looking for a Social Media Community Program Manager to define community management strategy and work closely with paid social, influencers, campaign, and brand support. (Kent, WA) REI Jobs >>

Disney ABC Television is looking for a Director of Social Media to develop and execute social media strategies, and to lead social planning, fan engagement, and content. (Burbank, CA) The Walt Disney Company Jobs >>

Sarah Guzman, Senior Director of Marketing at Frito-Lay, explains how Lay’s is creating custom potato chip packaging using fan-submitted images from Instagram. Brandchannel >>

VF Corporation’s Timberland used crowdsourcing on the fashion website BetaBrand to create their newest shoe design. Glossy >>

Silvia Calligher, Global PR and Social Media Director for adidas Originals, explains how they are using Snapchat influencers to tease new products. Digiday >>

Mars’ Snickers and 7-Eleven create a ‘Hungerithm’ algorithm which monitors negative sentiment on Twitter, causing the price for the candy bar to fluctuate. The Drum >>

AIG is hiring for a Social Media and Content Marketing Specialist to monitor and execute social strategies and manage social marketing campaigns. (San Diego, CA) AIG Jobs >>

HERE is looking for a Social Media Specialist to execute global communications, social media monitoring and develop a response plan across all social channels. (Berkeley, CA) HERE Careers >>

Abbot has promoted Cameron North as their new Marketing Manager of Digital and Social Media. LinkedIn >>

KeAndre Boggess, previously Senior Digital Analytics Manager at Samsung, is the new Director of Social Media Analytics at Target. LinkedIn >>

Hollie Bennet, Community Manager for Sony Electronics’ Playstation UK, explained how brands and content creators can launch a successful YouTube channel. The Drum >>

United Way needs a Director of Digital Engagement to lead, design, and build a digital engagement platform to drive donor engagement and retention. (Alexandria, VA) United Way Jobs >>

NVIDIA is hiring a Senior Social Media Program Manager to build and leverage their influencer program and lead key components of their global program for their BtoC side. (Santa Clara, CA) NVIDIA Jobs >>

Bed Bath & Beyond is hiring a Director of Social Media to oversee social strategy, manage the social media budget, and ensure the social program is fully integrated with marketing efforts across the company. (Union, NJ) Bed Bath & Beyond Jobs >>