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American Licorice Co.’s Media and Communication Manager for Michael Kelly, talks about the need for brands to recognize changing social media platforms and how they affect customer engagement. Adweek >>

Mark Aikman, Mercedes-Benz Manager of Digital Marketing, and David Duplantis, Coach President of Global Digital and Customer Experience, explain why luxury brands are recruiting Instagram users to share photos. The New York Times >>

Sabre Head of Social Media Strategy Kevin Carrillo discusses how they empower employees to use social to connect with customers and build thought leadership. Skift >>

Wendy’s VP of Digital and Social Media, Brandon Rhoten, is credited with turning around the brand’s social presence. Ad Age >>

McDonald’s shared a series of #forRMHC videos highlighting their charity, The Ronald McDonald House, and encouraged customers to show support with photos of red striped socks. Marketing Land >>

Applebee’s and H&M top the list of brands excelling at customer care in social. Socialbakers >>

Target VP of Public Relations and Social Media Dustee Jenkins explains their DIY-themed Halloween Instagram campaign and virtual Trick-or-Treat experience. Business Insider >>

P. F. Chang’s has donated a dollar to the National Breast Cancer Foundation for every selfie taken and uploaded to social media with their iconic horse statues that have been painted pink. The Courier-Post >>

IBM and Volvo social strategies were featured on a panel concerning BtoB marketing on Facebook. TopRank Blog >>

Coldwell Banker Real Estate has promoted Lindsay Listanski from Social Media Manager to Senior Manager of Media Engagement. LinkedIn >>

Hilary Paige Smith has joined CN as their new Communications and Digital Marketing Coordinator. LinkedIn >>

Panera Bread needs a Social Media Coordinator to monitor and respond to negative sentiment while tracking customer comments and communications. (St. Louis, MO) LinkedIn >>

First Citizens Bank needs a Social Media Specialist who will collaborate with cross-functional teams and social media agencies to develop and implement strategies. (Raleigh, NC) LinkedIn >>

First Niagara Bank has hired Amanda Snyder as their new Assistant VP/Social Media Manager. LinkedIn >>

Roundy’s Supermarkets is hiring a Social Media Specialist who will manage social media platforms, content creation, and community management for their Mariano’s brand. (Milwaukee, Wisconsin) LinkedIn >>

SAP’s Ariba needs a Social Media Campaign and Measurement Strategist who will help define their storytelling strategy and coordinate content development. (Atlanta, GA) SAP careers >>

Amazon is hiring a Social Media Marketing Manager to help develop custom social media strategies for individual Amazon Publishing authors. (Seattle, WA) Amazon >>

MillerCoors is looking for a Digital and Social Media Specialist to amplify marketing, media, corporate, and internal communications across social channels. (Chicago, IL) MillerCoors Jobs >>

Chase Fritchle, Live Nation Entertainment’s Manager of Social Media Marketing at Ticketmaster, talks about his social media career path.'s Blog >>

Nike’s blended content strategy on YouTube has earned them over 1.8 million YouTube subscribers. Beta Beat >>