Coach is hiring a Director of Social and Influencer Marketing who will serve as strategist and internal evangelist on social and influencer marketing as well as manage the brand presence across social platforms. (New York, NY) LinkedIn >>

Hyatt, Starbucks, and Citi Bank are among some of the first brands to curate custom profiles on Twitter using the platform’s new capability. Digiday >>

Buffalo Wild Wings created an End Zone Selfie Station, custom Snapchat filters, and a Twitter Q&A with coaches for the Buffalo Wild Wings Citrus Bowl. Mobile Marketer >>

De Beers Diamond Jewellers CEO Bruce Cleaver explains how social media allows them to woo millennials over their usual target audience. Brandchannel >>

Barneys Department Store held a social media influencer gift swap for their #BarneysUnwrapped video campaign on Instagram. Luxury Daily >>

Marriott International needs a Manager of Social Media to manage day-to-day social channel activities and engaged communities for MLive. (Bethesda, MD) Marriott Careers >>

Kristen Comings, VP of Integrated Consumer Communications for L’Oreal, explains why they debuted Snapchat Spectacles at the Golden Globes. Digiday >>

Burberry and Estee Lauder employed Facebook Messenger bots with in-chat purchase options and personalization for the holiday season. Glossy >>

Louis Vuitton’s Fendi counted down the days to Christmas with interactive stories on Snapchat and Instagram including “swipe up to shop” features. Mobile Marketer >>

Lush Cosmetics’ Brandi Halls talks about why leaning on social media’s word of mouth and brand ambassadors instead of formal advertising is part of the company’s mission. Glossy >>

AT&T is looking for a Director of Social Marketing who can lead campaigns from strategic development through production, lead social presence strategy, and develop business plans with key platforms. (Atlanta, GA) AT&T Careers >>

Amazon Services has welcomed former Social Media Manager at UPS, Vincent Washington, as their new Senior Social Media Strategist of Global Mass Advertising and Brand. LinkedIn >>

Assurant is hiring a Social Brand Strategist who can build their social presence by driving community strategy, key initiatives, and campaigns. (Atlanta, GA) Assurant Careers >>

BMW introduced their 5 Series via Facebook Live with teasers for the announcement featuring social influencers in the driver’s seat. MediaPost >>

Dr Pepper Snapple Group needs a Brand Manager of Integrated Content who will be responsible for creative development, agency management, analytics, and innovation for their Mott’s & Schweppes brand. (Plano, TX) Dr Pepper Snapple Group Jobs >>

Kohl’s Department Stores are using data from bloggers and social channels to produce clothes within a 13-week turnaround period. Glossy >>

CoverGirl created a chat bot on Kik that collects data from social media to emulate influencer Kalani Hilliker’s personality and conversational style. Ad Age >>

American Honda Motor Co. plans on donating one dollar for every “like” they receive on their 360-degree VR experience video on Facebook. MediaPost >>

Reebok partnered with Lids to launch a social media contest on Twitter and Instagram to promote the 2017 Bridgestone NHL Winter Classic. Mobile Marketer >>

Procter & Gamble’s Mandy Ciccarella discusses rolling out their digital holiday campaign for Febreze on YouTube and Snapchat. Mobile Marketer >>