Julie Hewitt, Digital Manager for Honey Bunches of Oats at Post Foods, talks about using shortened TV ads for their Snapchat debut. Mobile Marketer >>

MGM Resorts’ VP of Social Media, Beverly Jackson, explains how they’re working with Snapchat to create geo-filters for all of their properties. iMedia >>

Old Navy partnered with social media influencers from all over the country to map out regional fashion trends for their #50Styles50States campaign on Instagram. Mobile Marketer >>

Lush Fresh Handmade Cosmetics’ Chief Digital Officer, Jack Constantine, shares how they’re becoming a TV channel through Snapchat and Facebook Live. Digiday >>

Mondelez International introduced two new Oreo flavors using branded videos, Facebook Live, and social media influencer Aaron Crascall as part of a seven-week digital campaign. The Drum >>

United’s K.C. Geen, T-Mobile’s Michelle Mattson, Tammie Duncan of Delta Air Lines, and Ginger Pelz of Benefit Cosmetics weigh in on Twitter’s new “support account” customer service tool. Digiday >>

Rackspace’s Director of Social Strategy, Jeremy Wasner, explains how the company uses social listening to be proactive with consumers online. MediaPost >>

Heineken created an HR campaign allowing interviewees to take an online personality assessment that then redirects you to the brand’s Linkedin page to search for jobs. Adweek >>

MassMutual Financial created a series of educational videos for Twitter and YouTube about personal finance with help from New England Patriot Rob Gronkowski. MassLive >>

Nestlé’s Nescafé saw a rise in sales and user engagement after moving all of their online properties to Tumblr. Marketing Week >>

ADP is hiring a Director of Social Media to lead the strategy, planning, and execution of their social media presence. (Roseland, NJ) ADP Jobs >>

Hyatt Corporation needs a Director of Social Media to lead brand social strategy development and deliver the overall global social media strategy. (Chicago, IL) Hyatt Jobs >>

Overstock.com is looking for a Social Media Director to oversee the execution of strategic social and digital initiatives. (Cottonwood Heights, UT) Overstock Careers >>

L’Oreal needs a Director of Social Media to develop and execute a digital social media strategy for their Carol’s Daughter brand. (New York, NY) L'Oreal Talents >>

Scripps Networks is hiring a Social Media Specialist to increase user engagement, audience awareness, and expand Food.com’s share of the digital food category. (New York, NY) Scripps Networks Careers >>

Electronic Arts needs a Social Programs Manager to leverage insights from social analytics to develop new strategies for serving players across regions, languages, and media types. (Austin, TX) EA Careers >>

FedEx is hiring a Communications Specialist to manage brand campaigns and monitor trends in social media. (Memphis, TN) FedEx Careers >>

State Street Corporation welcomed Elizabeth Schaul as their newest Social Media Marketing Specialist. LinkedIn >>

Burberry is providing fans with a behind-the-scenes look at their collections using a chatbot on Facebook Messenger. Glossy >>

Hyatt Corporation is asking for nominations on Facebook for their #WhySettle Spirit Awards in their first dual-branded effort for Hyatt Place and Hyatt House. Adweek >>