Kia Motors employed IBM’s Watson to identify the most effective social media influencers using “natural language processing.”
Gatorade is teaming up with Facebook, Spotify, and Twitter to support a panel of influencers in creating innovative ideas for athletes.
Nordstrom is looking to a social-heavy, mobile-conscious approach to reach younger audiences with their latest campaign.
Luxury Daily >>
Adidas Global Director of Social Media and Community Dan Bulteel talks about how Snapchat is playing a role in their social media strategy.
The Drum >>
Chipotle aired a livestream on Periscope of Co-CEO Monty Moran’s announcement to step up food safety standards.
Ad Age >>
Philips Global Head of Digital Blake Cahill shares how they’re creating “digital harmony” between the brands’ ten businesses.
Nestle USA’s Marketing Manager for Butterfinger, Kristen Mandel, explains what’s behind their strategy for Facebook’s autoplay videos.
Whole Foods Market is hiring a Social Media Manager to lead proactive monitoring and engaging on behalf of their online brand reputation. (AUstin, TX)
Whole Foods Market >>
Novartis needs an Insight and Listening Specialist for Digital and Social Media to track, analyze, and report customer insights to the organization. (East Hanover, NJ)
Novartis Jobs >>
Bed Bath & Beyond is looking for a Director of Social Media to lead the social program with a comprehensive social vision and strategy. (Union, NJ)
Bed Bath & Beyond Jobs >>
Symantec needs a Social Marketing Specialist who can help develop social media creative, content marketing plans, and calendars. (Mountain View, CA)
Symantec Jobs >>
Land’s End is hiring a Social Media Manager to be the leading social expert as a part of cross-functional teams focused on brand awareness and engagement. (Dodgeville, WI)
Land's End Careers >>
The Container Store needs a Social Media Director to be responsible for developing and managing the brand’s social media strategies. (Coppell, TX)
Nike created their first-ever scripted YouTube series for their “Better for It” integrated marketing campaign.
The Drum >>
Bissell will present a series of messes for puppies to get into live during the Puppy Bowl each time someone tweets or posts to Instagram using #PetHappens.
First American Financial’s Social Media Program Manager, Sarah Shehata, talks about evolving social media strategies and juggling program manager and community manager responsibilities.
SocialMedia.org's Blog >>