Alex Maurer, former leader of Global Digital Strategy at Dunkin’ Brands, is now serving as Vice President Online, Social Media with Fidelity Investments. LinkedIn >>

Prudential is hiring a Director of Program Management and Social Media in Agency Distribution to lead sales and recruiting initiatives through social. LinkedIn >>

Citi needs a Social Media Content Manager to bring their story and brand identity to online platforms. LinkedIn >>

Target is adding Managers of Social Communities, Social Content Strategy, and Social Analytics to their team. Manager of Social Communities >> Manager of Social Content Strategy >> Manager of Social Analytics >>

The Hershey Company is searching for a Global Director of Emerging Media and Digital Capabilities to build and innovate the digital presence of all their brands. LinkedIn >>

Wells Fargo is looking to add a Social Media Marketing Leader and an Internal Social Media Leader to their team. Social Media Marketing Leader >> Internal Social Media Leader >>

VF Corporation’s The North Face brand is looking for a Social Media Manager to lead organization-wide social initiatives, both internally and externally. LinkedIn >>

Jen Nestel, former Digital Marketing Analyst at Sports Authority, is the new E-Commerce Marketing Manager at Arrow Electronics. LinkedIn >>

Sabrina Cote is now working for HP Hood as their Social Media Marketing Manager. LinkedIn >>

Heineken’s new campaign helps people discover which night spots are trending on Twitter by using the mention @wherenext in their tweets. Mediabistro >>

Procter & Gamble partnered with Whirlpool to build Instagram excitement surrounding their new 10-minute clothing cleaner via #theswasheffect. Brandchannel >>

BlackBerry Chief of Marketing Mark Wilson discusses the challenges he faces to differentiate their brand in social media. Ad Age >>

KLM Royal Dutch Airlines’ social media presence was used in a study to prove social media positively correlates with a brand’s reputation. Forbes >>

GE launched their first Snapchat campaign to celebrate the 45th anniversary of the moon landing. Adweek >>

Wendy’s, Denny’s, and Samsung Mobile made the list for the top five brands using the new GIF feature on Twitter. Business 2 Community >>

Kohler is partnering with YouTube influencer and blogger Elle Walker to promote their touchless toilet technology in social media. Fast Company >>

Ben Wicks, General Manager of Marketing at Mondelez International, explains the unique way Cadbury used Facebook interests to determine what flavor of chocolate fans like. All Facebook >>

Rick Gomez, Senior VP for Brand and Category Marketing at Target, talks about their #BestYearEver campaign that features current YouTube stars in a back-to-school online miniseries. New York Times >>

DSW is looking for a Senior Social Media Strategist to coordinate their social media program and explore emerging social trends. (Columbus, OH) LinkedIn >>

Kay Slaven, former Senior Manager of Digital Marketing at Kraft Foods, is now the Director of Digital Marketing for Student Loans at Discover Financial Services. LinkedIn >>