Blue Cross Blue Shield is looking for a Social Media Communications Specialist with blogging, measurement, and social media campaign experience to continue their path toward a social business. (Durham, NC)  Blue Cross Blue Shield Careers >>


MasterCard, Pitney Bowes, and Humana are enlisting employees to create an army of social media mavens. Adweek >>


The Kellogg Company’s Special K brand created a #OwnIt integrated social campaign to “be an ally for women in their fight against self-doubt.” Brandchannel >>


General Motors, Starbucks, Patagonia, and more are featured in this look at how brands are responding in social media in the era of Trump’s tweets.  Adweek >>


Budweiser’s #ThisBudsFor2 campaign and Hyundai top this week’s viral video chart.  Advertising Age >>


Williams-Sonoma is looking for an experienced Facebook Buying/Paid Social Manager to develop, execute, and optimize paid social campaigns as they transition from an agency to in-house management. (San Francisco, CA)  ADP >>


L’Oreal’s Adrien Koskas explains why influencers are the new celebrities in digital media. Digiday >>


Petco is looking for a Social Media and Digital Marketing Manager to manage and execute the digital marketing strategy for the Petco Foundation. (San Antonio, TX)  Petco Careers >>


T-Mobile, Wendy’s, and more are featured in this look at brands and snark in social. Digiday >>


Whole Foods Market is hiring a Media Manager to define global and local marketing objectives alongside stakeholders, as well as assist in planning and managing paid media efforts. (Austin, TX) Whole Foods Market Careers >>


Wayfair added a Pinterest-inspired, visual search engine to their website. TechCrunch >>


Lexus is looking for a Digital and Social Media Senior Manager to ensure Lexus’ online presence demonstrates the most advanced and relevant customer experience possible. (Plano, TX) Toyota North America Careers >>


McDonald’s looks to attract a millennial employees through Snapchat-based job applications. SmartCompany >>


USAA is seeking a Lead Social Media Marketing Manager who is a strategic thought leader and proven subject matter expert to develop, implement, and optimize their social media marketing. (San Antonio, TX)  USAA Careers >>


The Coca-Cola Company, Amazon, Samsung, Christian Dior, and more are leveraging these top nine social media influencers. Entrepreneur >>


Pitney Bowes needs a Social Media Marketing Manager to help create, execute, and oversee social media marketing campaigns and advertising programs to build customer engagement, brand loyalty, and business results. (Stamford, CT) Pitney Bowes Careers >>


Lenovo’s CMO, David Roman, explains the importance of producing “shareable” content for social media amplification and other ways technology impacts marketing. Marketing Land >>


Reese’s, Hallmark, and more top this list of most shared Facebook posts of the week. Campaign Live >>


Expedia is looking for a Social Media Manager to develop marketing campaign strategies for Facebook, Instagram, Twitter, Pinterest, YouTube, and emerging media. (Bellevue, WA) Expedia Jobs >>


Santander Bank is trying to redefine online banking through chatbots on social networks. The Drum >>