Budweiser was the Super Bowl’s biggest winner in terms of Twitter traffic. The Wall Street Journal >>

Kia Motors employed IBM’s Watson to identify the most effective social media influencers using “natural language processing.” Fortune >>

Gatorade is teaming up with Facebook, Spotify, and Twitter to support a panel of influencers in creating innovative ideas for athletes. SocialTimes >>

Nordstrom is looking to a social-heavy, mobile-conscious approach to reach younger audiences with their latest campaign. Luxury Daily >>

Adidas Global Director of Social Media and Community Dan Bulteel talks about how Snapchat is playing a role in their social media strategy. The Drum >>

Chipotle aired a livestream on Periscope of Co-CEO Monty Moran’s announcement to step up food safety standards. Ad Age >>

Philips Global Head of Digital Blake Cahill shares how they’re creating “digital harmony” between the brands’ ten businesses. Digiday >>

Nestle USA’s Marketing Manager for Butterfinger, Kristen Mandel, explains what’s behind their strategy for Facebook’s autoplay videos. Adweek >>

Jenna Slattery, Senior Manager of Social Media, gives a behind-the-scenes look at content sharing and employee advocacy at Kronos. SocialMedia.org's Blog >>

PTC Senior Director of Corporate Communications Beth Ambaruch shares how she helped establish the brand’s first social media team. SocialMedia.org's Blog >>

Whole Foods Market is hiring a Social Media Manager to lead proactive monitoring and engaging on behalf of their online brand reputation. (AUstin, TX) Whole Foods Market >>

Novartis needs an Insight and Listening Specialist for Digital and Social Media to track, analyze, and report customer insights to the organization. (East Hanover, NJ) Novartis Jobs >>

Bed Bath & Beyond is looking for a Director of Social Media to lead the social program with a comprehensive social vision and strategy. (Union, NJ) Bed Bath & Beyond Jobs >>

Symantec needs a Social Marketing Specialist who can help develop social media creative, content marketing plans, and calendars. (Mountain View, CA) Symantec Jobs >>

Land’s End is hiring a Social Media Manager to be the leading social expert as a part of cross-functional teams focused on brand awareness and engagement. (Dodgeville, WI) Land's End Careers >>

The Container Store needs a Social Media Director to be responsible for developing and managing the brand’s social media strategies. (Coppell, TX) LinkedIn >>

Nike created their first-ever scripted YouTube series for their “Better for It” integrated marketing campaign. The Drum >>

PepsiCo CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan share why they’re spending 40 percent of their Super Bowl budget on digital. Adweek >>

Bissell will present a series of messes for puppies to get into live during the Puppy Bowl each time someone tweets or posts to Instagram using #PetHappens. People >>

First American Financial’s Social Media Program Manager, Sarah Shehata, talks about evolving social media strategies and juggling program manager and community manager responsibilities. SocialMedia.org's Blog >>