Heineken’s new campaign helps people discover which night spots are trending on Twitter by using the mention @wherenext in their tweets.
Procter & Gamble partnered with Whirlpool to build Instagram excitement surrounding their new 10-minute clothing cleaner via #theswasheffect.
BlackBerry Chief of Marketing Mark Wilson discusses the challenges he faces to differentiate their brand in social media.
Ad Age >>
KLM Royal Dutch Airlines’ social media presence was used in a study to prove social media positively correlates with a brand’s reputation.
GE launched their first Snapchat campaign to celebrate the 45th anniversary of the moon landing.
Wendy’s, Denny’s, and Samsung Mobile made the list for the top five brands using the new GIF feature on Twitter.
Business 2 Community >>
Kohler is partnering with YouTube influencer and blogger Elle Walker to promote their touchless toilet technology in social media.
Fast Company >>
Ben Wicks, General Manager of Marketing at Mondelez International, explains the unique way Cadbury used Facebook interests to determine what flavor of chocolate fans like.
All Facebook >>
Rick Gomez, Senior VP for Brand and Category Marketing at Target, talks about their #BestYearEver campaign that features current YouTube stars in a back-to-school online miniseries.
New York Times >>
DSW is looking for a Senior Social Media Strategist to coordinate their social media program and explore emerging social trends. (Columbus, OH)
Kay Slaven, former Senior Manager of Digital Marketing at Kraft Foods, is now the Director of Digital Marketing for Student Loans at Discover Financial Services.
Nestle Purina PetCare is hiring a Community Manager to oversee their social media channels and social community. (St. Louis, MO)
Nestle Careers >>
Metlife is hiring a Director of Social Media who will be responsible for brand advocacy and supporting customers online. (New York, NY)
MetLife Jobs >>
NASCAR needs a Senior Coordinator of Social Media to join their Integrated Marketing Communications team and supervise their social media channels. (Charlotte, NC)
NASCAR Jobs >>
Talbots is hiring a Social Media Manager to direct their social media strategy across multiple platforms. (Hingham, MA)
Talbots Jobs >>
Ashley Callahan, previously Manager of Digital Communications and Social Media at The Coca-Cola Company, is now Chick-fil-A’s new Content Strategy Manager.
PR Week >>
Discover Financial Services needs a Senior Associate of Social Media and Content to join their Digital Marketing Team and help manage social listening. (Riverwoods, IL)
Discover Careers >>
Thom Lytle, former Innovation Evangelist and Program Co-Host at EMC Corporation, has been promoted to Director of Social Business.
Eli Lilly and Company is looking for a Social Media Community Manager for their Elanco brand to supervise social channels and assess social media performance. (Greenfield, IN)
Lilly Careers >>