Mike’s Hard Lemonade asked fans to share selfies on Facebook and Twitter using #Twelfie in their twist on a White Elephant gift exchange in social media.
Beverage World >>
PUMA’s Global Head of Consumer Marketing, Remi Carlioz, talks about competing in digital and social media with content.
Nissan is encouraging drivers to pledge to not use their phone and drive by sharing photos tagged #RedThumb in social media.
General Mills is bringing back their French Toast Crunch cereal and promoting it using #frenchtoastcrunchisback after a petition was raised by fans on Facebook.
GM Social Strategy and Care Leader Whitney Drake says Chevrolet will make real-time alterations to vehicles in their factories based on social listening.
Honda Senior Manager of Regional Marketing Susie Rossick talks about their social campaigns involving nostalgic cartoon characters.
Brad Walters, Director of Social Media at Lowe’s Home Improvement, shares how they’re using Vine and Instagram to show fans how to complete projects.
Ad Age >>
J.Crew brought in fashion prodigy and Instagram star, Mayhem, to inspire a collection for Spring 2015.
The Huffington Post >>
Bristol-Myers Squibb is adding a Director of Social Media and Public Affairs to their team who can develop and implement a global corporate social strategy. (Princeton, NJ)
Vanderbilt University Medical Center is looking for a Digital Analyst who can collaborate with content and social strategists to optimize online campaigns. (Nashville, TN)
Vanderbilt University Careers >>
Monica Wiant has been promoted as U.S. Bank’s new VP and Director of Social Media Training and Employee Engagement.
Nintendo is hiring an Assistant Manager of Social Media to develop and manage product launch campaigns on each social network. (Redwood City, CA)
Nintendo Careers >>
Victoria’s Secret is hiring a Marketing Coordinator of Social Media to launch and manage social media initiatives on a variety of platforms including emerging technologies. (Reynoldsburg, OH)
L Brands careers >>
Warner Bros. Entertainment Group is looking for a Manager of International Social Media who can join their Digital Marketing Department in managing Facebook apps, social, search, and online games. (Burbank, CA)
Time Warner Careers >>
ULTA needs a Social Media Manager who can oversee digital social media strategy, tactics, planning, and execution. (Bolingbrook, IL)