Michael Kors SVP of Marketing and Communications Lisa Pomerantz explains how the “InstaKors” program brings loyal consumers from Instagram straight to the retail site. Glossy >>


United Airlines created virtual tours of their new 777-300 planes that can be seen as 360-degree videos on YouTube. Adweek >>


Nissan USA asked fans to submit photos of their vehicles online to be illustrated into comic strips as crime fighting superheroes for Comic-Con. MediaPost >>


Unilever’s Dove partnered with Olympic gold medalist Shawn Johnson for their #MyBeautyMySay campaign to encourage Twitter users to start conversations about body image. Mashable >>


Briana Falk, Marketing Manager for General Mills’ cereal division announces the launch of their #RabbitShowdown online contest to promote their progress in eliminating artificial ingredients. MediaPost >>


Matthew Glick, Senior Director of Global Creative and Content Marketing at Marriott International, explains why the brand added another social media command center to their resources. Digiday >>


Ferrara Candy Company’s Trolli Candy launched a Facebook Messenger chatbot that will offer giveaways, quizzes, and more to appeal to young audiences. Mobile Marketer >>


eBay’s Global Director of Social and Content, Llibert Argerich, shared how the company’s social strategy evolved to include 16 social networks. Adweek >>


National Geographic Kids’ Digital Editor, Gemma Chandler, shared how they created a chatbot named “Tina the T-Rex” to engage with kids on Facebook Messenger during the summer break. Digiday >>


Julie Luker, Director of PR and Partnerships at Old Navy, talks about partnering with social influencers for their #MySquadContest for the back-to-school season. Mobile Marketer >>


Stanley Black and Decker is hiring a Social Media Lead to manage and accelerate the social strategy and channel planning for brands on owned channels. (Towson, MD) Stanley Black and Decker Jobs >>


Heather Dopson has been hired as a new Community Builder at GoDaddy. LinkedIn >>


NVIDIA has welcomed LaSandra Brill as their newest Head of Digital Planning and Analytics. LinkedIn >>


Fossil is looking for a Senior Social Media Manager to drive and grow social channels through new and inventive marketing strategies. (Richardson, TX) LinkedIn >>


Vanguard is looking for a Social Media Manager to develop benchmark criteria to measure the effectiveness of social media programs. (Malvern, PA) Vanguard Careers >>


New York & Company needs a Social Media Specialist to oversee content calendar management, reporting, and research related to implementing social strategy. (New York, NY) New York & Company Jobs >>


Mattress Firm is hiring a Social Media Specialist to work with internal teams to manage online communities, and to leverage the brand voice as expressed through all social channels. (Houston, TX) LinkedIn >>


FedEx needs a Senior Communications Specialist to develop social strategies, maintain a pulse on social trends, and to increase the reach and relevance of message platforms and engagement of stakeholders. (Memphis, TN) FedEx Jobs >>


L’Oreal is hiring an AVP of Social Media to develop and execute a comprehensive social media program across platforms for Kiehl’s. (New York, NY) L'Oreal Talents >>


The Scott’s Miracle-Gro Company needs a Content and Social Media Manager to research topics, events, influencers, and social media trends to improve content and engagement. (Columbus, OH) Scotts Miracle-Gro Company Careers >>