Subaru’s Digital and Social Marketing Manager, Jack Kelly, says they’ve partnered with BuzzFeed to create the publication’s first Facebook Live video for a marketer. Ad Age >>

Betsy Frost, Director of Marketing for General Mills’ Yoplait, explains their #YoplaitGoBig campaign which leverages popular parenting bloggers to encourage moms to enter a contest on the brand’s Facebook page. MediaPost >>

Nick Soukas, Dove’s VP of Marketing at Unilever, talks about their #SpeakBeautiful social media initiative to share videos and gifs with practical advice for girls on spreading positivity and self-esteem. Brandchannel >>

Louis Vuitton’s Fendi tapped influencers around the world to take over their Snapchat Story and compiled the content onto a microsite. Luxury Daily >>

Nescafe launched a 24-hour livestream across Facebook, Twitter, Periscope, and YouTube for their #GoodMorningWorld. Brandchannel >>

Delta Air Lines debuted their new line of uniforms via Facebook Live using #DeltaRunwayReveal. Glossy >>

REI’s Director of Public Affairs and Next-Gen Marketing, Laura Swapp, talks about working with local artists in three cities to create Facebook 360-degree videos. Digiday >>

Rob Altman of Canon USA, describes their effort to combat bullying with social media influencer and YouTube star Anna Akana. The Drum >>

P&G’s Marc Pritchard says, contrary to reports, they’re not cutting back on Facebook ads, but targeting audiences better. Adweek >>

Starkist Tuna is asking social media fans to help find their mascot a “running mate” in exchange for promotional offers. Mobile Marketer >>

Exxon Mobil Corporation asked drivers to upload video of their “exceptional” daily commutes to Facebook and Twitter to add to their video series, “Our Normal Drives.” Mobile Marketer >>

Ford Motor Company partnered with The CW and Twitter to sponsor a yearlong Twitter Amplify deal which will recap weekly episodes, share fan tweets, and sneak peeks across all CW shows. SocialTimes >>

Barneys New York asked followers on Instagram, Twitter, and Facebook to show support for gender equality by sharing posts with the hashtag #GirlPossible. Luxury Daily >>

Abercrombie & Fitch President and CMO, Fran Horowitz, discusses why they decided to delete all photos from their site and social channels to create a clean slate for their rebranding efforts. Wall Street Journal >>

Prudential Financial is one of the first brands to use Facebook’s Canvas to raise brand awareness and position itself as a company that cares about the health of relationships. Adweek >>

Jackson Jeyanayagam, Head of Digital Marketing at Chipotle Mexican Grill, explains the strategy behind their new weekly show on Snapchat, School of Guac. Digiday >>

Verizon and Darden’s Olive Garden had the largest lift in social media from their commercials in September. The Drum >>

Procter & Gamble, The Coca-Cola Company, and Nationwide Insurance are among the brands with the Top 10 YouTube ads for September. Marketing Week >>

The North Face is celebrating their 50th anniversary by asking fans on Facebook and YouTube to share stories of how they are pushing their boundaries in the pursuit of exploration. MediaPost >>

Under Armour’s VP of Global Consumer Engagement, Jim Mollica, talks about their partnership with football player Cam Newton to create a game found on Snapchat Discover. The Drum >>