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American Express VP of Social Media Communications Mona Hamouly talks about partnering with celebrity artists and designers to create unique social media content that tripled their online engagement. Adweek >>

Mars Chocolate has incorporated the #TBT, or #ThrowbackThursday, Instagram trend to explain why it took so long to roll out their new Twix Bites. MediaPost >>

Dunkin’ Donuts asked fans to “Take a Bite, Take a Pic” of their “Shark Week”-themed donut and share it on social media with #DDSharkWeek. Thrillist >>

Gap has built a new @GapKids social network inviting parents to share photos of their kids on Instagram, Twitter, Facebook, and Pinterest for a chance to be featured in their 2015 marketing. MarketWatch >>

Applebee’s Senior VP of Marketing and Culinary, Darin Dugan, talks about their spoof video that unveiled a secret burger recipe on social media. Restaurant News>>

Hewlett-Packard worked with Vine influencers to produce a TV commercial made entirely of Vine videos for their #BendtheRules campaign. Business Insider >>

JCPenney is promoting their back-to-school campaign by encouraging customers to post selfies and personalized emojis in an online gallery. Biz Journal >>

Moira Gregonis, Urban Outfitters’ Senior Marketing Manager, explains how they cater social media content to millennials by following trends in consumers’ personal approaches to social. Mobile Commerce Daily >>

Porsche is looking for a New Media and Social Engagement Marketing Specialist who can lead their emerging media technology strategies, community moderation, and campaign reporting. Porsche Careers >>

ADP needs a Manager of a Social Media Team to supervise a group of specialists in delivering social media services to dealers in over 100 countries. (Seattle, WA) ADP Careers >>

Lenovo needs a Senior Social Media Marketing Manager to help create the social media strategy for their entire portfolio across global social channels. (Raleigh, NC) Lenovo Careers >>

Blair Cohen, former Social Media Manager of Kenneth Cole, has been hired as the new Social Media Manager for Ralph Lauren. LinkedIn >>

Gap is hiring a Senior Manager of Direct Response Digital Marketing to oversee the digital advertising initiatives on social media channels. (San Francisco, CA) LinkedIn >>

Micron Technology is looking for a Social Media Program Manager to develop infrastructure and a corporate-wide strategy for monitoring and responding to social media. (Boise, ID, or San Jose, CA) Micron Jobs >>

Liberty Mutual is hiring an Associate Program Manager of Social Media to develop and manage social media content and evaluate effectiveness of social programs through metrics and analysis. (Boston, MA) SimplyHired >>

P.F. Chang’s has welcomed Nickolas Restivo as their Social Media Manager. LinkedIn >>

NPR has hired Melody Kramer as their new Digital Strategist and Editor. LinkedIn >>

Kerry Gallagher, former Social Media Program Manager at Liberty Mutual Insurance, is now the AVP and Social Media Manager for RBS Citizens Financial Group. LinkedIn >>

Kimberly-Clark’s Depend brand is donating $1 to help erase the stigma associated with bladder leakage for every “pant drop” photo and tweet using #Underawareness. Marketwired >>

Puma is the first to use Twitter’s “Flock to Unlock” program to release premium content once a certain number of retweets is reached. Mediabistro >>