SocialMedia.org's Brands-Only Summit: 224 brands, 0 vendors. October 27–29. Sold out!

InterContinental Hotels Group’s Holiday Inn created an all-digital campaign featuring customer stories on YouTube and a #JourneyOnContest for photo bloggers on Tumblr. AdPulp >>


Farrah Bezner, Mondelez International’s Marketing Director for Sour Patch Kids, talks about teaming up with teen YouTube and Vine influencers for their “Breaking Out” campaign. ClickZ >>


Universal Studios EVP of Digital Marketing Doug Neil talks about being the first brand to use Snapchat advertising. Ad Age >>


Chevrolet allowed only Major League Baseball Twitter followers access to their tweets last week while giving away prizes and tickets using #ChevyatBat. Wayvs >>


Honda is testing a new tool to programmatically serve up targeted Facebook ads. Adweek >>


McDonald’s has enlisted a social media response team to answer questions and dissolve rumors about the brand’s food in a transparency campaign. Brandchannel >>


Gail Horwood, VP of Worldwide Digital Strategy for Johnson & Johnson, discusses their global and local social media strategy, real-time social campaigns, and benchmarks. McKinsey & Company Insights & Publications >>


Dunkin’ Donuts PR Manager Lindsay Harrington explains what’s behind their annual Halloween #dresseDD social contest asking fans to decorate coffee cups and post photos to Instagram and Twitter. Mobile Commerce Daily >>


Mercedez-Benz let fans build their own GLA on Instagram using a customizable configuration path. Digiday >>


Porsche needs a New Media and Social Engagement Manager who will be responsible for combining digital and social learnings and research as well as identifying and recommending new technologies. (Atlanta, GA) Porsche Careers >>


McGraw Hill Financial is looking for a Senior Manager of Social Media and Digital Content who can develop a content strategy to build thought leadership across business units. (New York, NY) McGraw Hill Financial Careers >>


HP needs a Global Social Marketing Manager to work closely with their Worldwide Strategy and Campaign teams to deliver social media plans. (San Diego, CA) Jobs at HP >>


Bristol-Myers Squibb needs a Director of Social Media and Public Affairs to develop and implement a global corporate social media strategy. (Princeton, NJ) Bristol-Myers Squibb Jobs >>


National Bank of Canada has hired Gabrielle Legere as their Technical Advisor of Digital Marketing and Social Media. LinkedIn >>


WellPoint is hiring an Online Social Media Manager to lead community management, strategic social initiatives, and internal social media committees. (New York, NY or Chicago, IL) WellPoint Careers >>


Johnson & Johnson is looking for a Senior Manager of Digital Marketing Strategy for their Neutrogena brand to develop content using costumer insight and communication planning across social media platforms. (Los Angeles, CA) Monster >>


AutoTrader.com is hiring a Social Media Marketing Specialist who will focus on social media presences and daily monitoring for their auto dealerships. (Mission, KS) AutoTrader.com Jobs >>


Urban Outfitters is looking for a Free People Social Media Manager who will be responsible for monitoring data and driving social media engagement. (New York, NY) Urban Outfitters Career Opportunities >>


Dignity Health has welcomed former Nike Director of Global Brand Analytics Nick Cifuentes as their new Director of Digital Engagements. LinkedIn >>


American Licorice Co.’s Media and Communication Manager for Michael Kelly, talks about the need for brands to recognize changing social media platforms and how they affect customer engagement. Adweek >>