Heineken’s new campaign helps people discover which night spots are trending on Twitter by using the mention @wherenext in their tweets. Mediabistro >>

Procter & Gamble partnered with Whirlpool to build Instagram excitement surrounding their new 10-minute clothing cleaner via #theswasheffect. Brandchannel >>

BlackBerry Chief of Marketing Mark Wilson discusses the challenges he faces to differentiate their brand in social media. Ad Age >>

KLM Royal Dutch Airlines’ social media presence was used in a study to prove social media positively correlates with a brand’s reputation. Forbes >>

GE launched their first Snapchat campaign to celebrate the 45th anniversary of the moon landing. Adweek >>

Wendy’s, Denny’s, and Samsung Mobile made the list for the top five brands using the new GIF feature on Twitter. Business 2 Community >>

Kohler is partnering with YouTube influencer and blogger Elle Walker to promote their touchless toilet technology in social media. Fast Company >>

Ben Wicks, General Manager of Marketing at Mondelez International, explains the unique way Cadbury used Facebook interests to determine what flavor of chocolate fans like. All Facebook >>

Rick Gomez, Senior VP for Brand and Category Marketing at Target, talks about their #BestYearEver campaign that features current YouTube stars in a back-to-school online miniseries. New York Times >>

DSW is looking for a Senior Social Media Strategist to coordinate their social media program and explore emerging social trends. (Columbus, OH) LinkedIn >>

Kay Slaven, former Senior Manager of Digital Marketing at Kraft Foods, is now the Director of Digital Marketing for Student Loans at Discover Financial Services. LinkedIn >>

Nestle Purina PetCare is hiring a Community Manager to oversee their social media channels and social community. (St. Louis, MO) Nestle Careers >>

Metlife is hiring a Director of Social Media who will be responsible for brand advocacy and supporting customers online. (New York, NY) MetLife Jobs >>

NASCAR needs a Senior Coordinator of Social Media to join their Integrated Marketing Communications team and supervise their social media channels. (Charlotte, NC) NASCAR Jobs >>

Talbots is hiring a Social Media Manager to direct their social media strategy across multiple platforms. (Hingham, MA) Talbots Jobs >>

Ashley Callahan, previously Manager of Digital Communications and Social Media at The Coca-Cola Company, is now Chick-fil-A’s new Content Strategy Manager. PR Week >>

Dennis Wakabayashi has been appointed the new Customer Relationship Management and Social Media Strategist at Mary Kay. LinkedIn >>

Discover Financial Services needs a Senior Associate of Social Media and Content to join their Digital Marketing Team and help manage social listening. (Riverwoods, IL) Discover Careers >>

Thom Lytle, former Innovation Evangelist and Program Co-Host at EMC Corporation, has been promoted to Director of Social Business. LinkedIn >>

Eli Lilly and Company is looking for a Social Media Community Manager for their Elanco brand to supervise social channels and assess social media performance. (Greenfield, IN) Lilly Careers >>