Adidas has hired 25 women as social media influencers to work with the brand on a regular basis to double their women’s market share.
Heineken’s Director of Global Sponsorships, Hans Erik Tuijt, says Snapchat is too young for them, which is why they’re focused on Instagram.
The Drum >>
Reese’s Senior Brand Manager, Ryan Riess, explains how The Hershey Company pivoted their social strategy when a product reveal wasn’t going as planned.
Ad Age >>
Intuit needs a Marketing Manager of Social Media to join their Social Team in building awareness, sentiment, and engagement with the QuickBooks brand. (Mountain View, CA)
Intuit Careers >>
United is looking for an Assistant Manager of Social Media Planning and Platform Development focused on brand building and content efforts across their social channels. (Chicago, IL)
United Careers >>
Blue Cross Blue Shield of North Carolina needs a Social Media Communications Specialist who can serve as a social media evangelist to help them become a social business. (Durham, NC)
BCBSNC Careers >>
Maserati sold 127 vehicles directly from a targeted Facebook campaign using a two-phased approach.
Luxury Daily >>
Honey Nut Cheerios’ #BringBacktheBees campaign will distribute 100-million packets of wildflower seeds via social media as a part of General Mills’ goal to raise awareness of the alarming decline in bee populations.
Georgia-Pacific’s Angel Soft brand created a series of Facebook videos honoring single parents and paid for a year’s worth of expenses for some on Single Parents Day.
USA Today >>
T-Mobile is hiring a Social Media Manager to work with business leaders across the company to develop and lead social campaigns and programs. (Bellevue, WA)
T-Mobile Careers >>
Yamaha’s Julian Ward talks about their social video initiative to bring together their motor vehicle and musical instrument categories.
The Home Depot is hiring a Senior Manager of Social Media who will be responsible for driving the strategy and execution behind their social media and marketing initiatives. (Atlanta, GA)
The Home Depot Careers >>
Chick-fil-A, Netflix, and Universal Pictures have all created 360-degree videos for Snapchat.
Buffalo Wild Wings is launching a series on Instagram Stories and spotlighting selected fan tweets in real-time for their #HitTheButton campaign during March Madness.
National Geographic’s VP of Social Media, Rajiv Mody, says they found success on Instagram by “letting go.”
Olivia Sanchez, VP of Marketing at Danone Waters, talks about working with athlete influencers for Evian’s #evianBottleFlipChallenge social campaign.
Hobby Lobby is looking for a Creative Manager of Social Media to oversee production of inspirational and instructional imagery and video content for social media. (Oklahoma City, OK)
Hobby Lobby Jobs >>
Spectrum is hiring a Senior Manager of Social Media Strategy to establish brand loyalty and leadership across social channels by increasing customer engagement. (Stamford, CT)
Spectrum Jobs >>
Lockheed Martin is looking for a Social Media Manager to lead the development and implementation of social strategy, advertising, policy, governance, and training across the company. (Bethesda, MD)
Lockheed Martin Jobs >>