Chick-Fil-A, The Home Depot, and Costco Wholesale are among the retail brands that scored high in brand engagement.
PepsiCo and video network Tastemade partnered to create a digital content series on Snapchat.
Mobile Marketer >>
Panda Restaurant Group’s Peggy Cherng talks about their partnership with PepsiCo to create a short film celebrating the Chinese New Year on YouTube.
The Drum >>
McDonald’s is giving away bottles of their Big Mac sauce on live streams via Facebook Live, Instagram, and Twitter.
Marketing Dive >>
Michael Sprague, COO and VP at Kia Motors America, explains why they used Nirobot, Kia’s Facebook Messenger bot, to showcase their upcoming Super Bowl commercial.
Melodie Bolin, Brand Manager at Mars Petcare, shared their plan to create a Pedigree “Puppy Bowl Virtual Reality” experience for viewers during the Super Bowl.
Buffalo Wild Wings CMO Bob Ruhland talks about enlisting former football player Brett Favre for their Super Bowl social media campaign.
Procter & Gamble’s Marc Pritchard is asking for digital platforms like Facebook, Twitter, and Snapchat to support the MRC standard, have more transparency, and become TAG-certified.
Ad Age >>
Under Armour’s use of influencers and professional athletes on Instagram resulted in high growth in followers and engagement.
Simply Measured >>
Estee Lauder is looking for a Director of Digital and Omnichannel Insights to drive digital and social media insights and drive business results for their brand. (New York, NY)
Estee Lauder Companies Jobs >>
Tailored Brands is hiring a Director of Digital Marketing who will be responsible for paid media, paid social, and campaign strategy for their stores. (Fremont, CA)
Tailored Brands Jobs >>
Wiley is hiring a Senior Director of Media and Content who will be responsible for paid media, content marketing, social media, and search engine optimization. (Chicago, IL)
Wiley Careers >>
Clorox needs an Associate Director of Marketing Communications and Analytics to develop and own optimization processes for consumer experience including website, social, and paid media. (Oakland, CA)
Clorox Careers >>
Transamerica needs a Social Media Specialist to develop strategy and oversee execution of social media marketing technologies. (Duluth, GA)
Transamerica Jobs >>
Verizon is looking for a Senior Manager of Consumer Marketing to develop and execute a marketing strategy for all segments within digital, social, and experiential marketing. (Schaumburg, IL)
Verizon Jobs >>
The Home Depot is looking for a Project Manager of Social Media to manage and execute social media programs and tactics. (Atlanta, GA)
The Home Depot Careers >>
Career Education Corporation is hiring a Social Media Community and Content Manager to collaborate with their marketing team and internal stakeholders in creating and executing American InterContinental University’s content and social media strategy. (Schaumburg, IL)
Career Ed >>
Nissan is asking consumers to pitch product ideas that align with their #XTREME collection of outdoor gear on Facebook, Twitter, and Instagram.
Mobile Commerce Daily >>
Mondelez’s Oreo, Amazon, and Red Bull are some of the featured brands creating great Instagram video content.
Top Rank Blog >>