Mike’s Hard Lemonade asked fans to share selfies on Facebook and Twitter using #Twelfie in their twist on a White Elephant gift exchange in social media. Beverage World >>

PUMA’s Global Head of Consumer Marketing, Remi Carlioz, talks about competing in digital and social media with content. Digiday >>

Nissan is encouraging drivers to pledge to not use their phone and drive by sharing photos tagged #RedThumb in social media. CNBC >>

General Mills is bringing back their French Toast Crunch cereal and promoting it using #frenchtoastcrunchisback after a petition was raised by fans on Facebook. MediaPost >>

GM Social Strategy and Care Leader Whitney Drake says Chevrolet will make real-time alterations to vehicles in their factories based on social listening. Adweek >>

Mary-Jayne Trainor, Senior Social Media Strategist for Philips Healthcare, explains how they’re making digital scale with an in-depth internal training program. SocialMedia.org's Blog >>

Level 3 Communications’ Social Media Marketing Manager, Stacey Sayer, talks about managing social as a team of one. SocialMedia.org's Blog >>

Honda Senior Manager of Regional Marketing Susie Rossick talks about their social campaigns involving nostalgic cartoon characters. Brandchannel >>

Brad Walters, Director of Social Media at Lowe’s Home Improvement, shares how they’re using Vine and Instagram to show fans how to complete projects. Ad Age >>

J.Crew brought in fashion prodigy and Instagram star, Mayhem, to inspire a collection for Spring 2015. The Huffington Post >>

Bristol-Myers Squibb is adding a Director of Social Media and Public Affairs to their team who can develop and implement a global corporate social strategy. (Princeton, NJ) LinkedIn >>

Vanderbilt University Medical Center is looking for a Digital Analyst who can collaborate with content and social strategists to optimize online campaigns. (Nashville, TN) Vanderbilt University Careers >>

Monica Wiant has been promoted as U.S. Bank’s new VP and Director of Social Media Training and Employee Engagement. LinkedIn >>

Kraft Foods is looking to add a Social Media Associate Manager and a Senior Manager of Social and SEO Initiatives to their team. (Northfield, IL) Social Media Associate Manager >> and Senior Manager of Social and SEO >>

CVS Health has welcomed Jae Wiss as their new Director of Social Media. LinkedIn >>

Nintendo is hiring an Assistant Manager of Social Media to develop and manage product launch campaigns on each social network. (Redwood City, CA) Nintendo Careers >>

Victoria’s Secret is hiring a Marketing Coordinator of Social Media to launch and manage social media initiatives on a variety of platforms including emerging technologies. (Reynoldsburg, OH) L Brands careers >>

Warner Bros. Entertainment Group is looking for a Manager of International Social Media who can join their Digital Marketing Department in managing Facebook apps, social, search, and online games. (Burbank, CA) Time Warner Careers >>

ULTA needs a Social Media Manager who can oversee digital social media strategy, tactics, planning, and execution. (Bolingbrook, IL) Kronos >>

Lauren Salazar, Director of Social for Weight Watchers, explains how they’re creating communities online. SocialTimes >>