Canon USA worked with social media influencers to promote their new EOS M5 mirrorless camera in an interactive campaign on Instagram.
Digital Trends >>
Colgate-Palmolive created a digital scavenger hunt through Twitter, Facebook Live, Instagram, and Snapchat to celebrate the 50th annual Country Music Association Awards.
Mobile Marketer >>
Wendy’s Kurt Kane explains their Freezer Expedition campaign which asks viewers to submit photos of the oldest item in their freezer to Twitter or Instagram for the chance to win daily prizes.
The Drum >>
The Kellogg Company’s Pringles brand challenged fans on Twitter to recreate the #PringlesRingle.
Mobile Marketer >>
Kim Adams House of Fiat Chrysler Automobiles shares how they raised funds for the Movember Foundation for every Instragram and Twitter photo of a Jeep with a mustache.
Adam Kmiec of Walgreens shares how they’re launching a video campaign using Pinterest to encourage “small gifting” during the holiday season.
Marc Jacobs asked fans to post video auditions to Instagram during a casting call to find their next beauty vlogger.
Luxury Daily >>
Donna Sanker talks about BP Worldwide’s digital gas pump which encourages drivers to share content on social platforms while filling up their tanks.
Seth Kaufman, CMO at PepsiCo, talks about their “Pepsimoji” campaign, influencer marketing, and bringing content creation in-house.
Coach, Macy’s, and Abercrombie & Fitch are among the few brands testing Instagram’s new shopping feature.
Honeywell needs a Specialist of Senior Marketing Communications to manage their website strategy and content across web, marketing automation, blogs, and social media. (Phoenix, AZ)
Careers at Honeywell >>
Netflix is looking for a Director of Social Media to lead a team of social campaign managers across a broad slate of titles. (Beverly Hills, CA)
Netflix Jobs >>
Whole Foods Market has welcomed former Social Media Manager at Darden, Jeff Girodano, as their new Global Social Media Manager.
3M is hiring a Social Media and Content Marketing Specialist to develop their social media strategy and oversee the execution of social media campaigns for the Consumer Business Group’s eHub. (Maplewood, MN)
3M Careers >>
Humana is looking for a Social Media Marketing Strategist who will be responsible for creating social media strategy, translating it into defined plans, and working with cross functional teams to implement and execute. (Chicago, IL)
Humana Careers >>
Capital One needs a Director of Social Listening and Insights to build their social listening, insights, and command center strategy. (McLean, VA)
Capital One Careers >>
Western Union is hiring a Director of Digital Marketing to lead their digital and social media marketing efforts within the U.S. (Englewood, CO)
Western Union Jobs >>
Schneider Electric is looking for a Senior Manager of Social Media and Community Strategy to drive their social media presence to get more engagement and amplification in all channels. (West Kingston, RI)
Schneider Electric Careers >>
PVH needs a Social Media Director to define and evolve the social media strategy for all of the company’s brands. (New York, NY)
PVH Jobs >>