Alex Maurer, former leader of Global Digital Strategy at Dunkin’ Brands, is now serving as Vice President Online, Social Media with Fidelity Investments.
Prudential is hiring a Director of Program Management and Social Media in Agency Distribution to lead sales and recruiting initiatives through social.
Citi needs a Social Media Content Manager to bring their story and brand identity to online platforms.
The Hershey Company is searching for a Global Director of Emerging Media and Digital Capabilities to build and innovate the digital presence of all their brands.
VF Corporation’s The North Face brand is looking for a Social Media Manager to lead organization-wide social initiatives, both internally and externally.
Jen Nestel, former Digital Marketing Analyst at Sports Authority, is the new E-Commerce Marketing Manager at Arrow Electronics.
Heineken’s new campaign helps people discover which night spots are trending on Twitter by using the mention @wherenext in their tweets.
Procter & Gamble partnered with Whirlpool to build Instagram excitement surrounding their new 10-minute clothing cleaner via #theswasheffect.
BlackBerry Chief of Marketing Mark Wilson discusses the challenges he faces to differentiate their brand in social media.
Ad Age >>
KLM Royal Dutch Airlines’ social media presence was used in a study to prove social media positively correlates with a brand’s reputation.
GE launched their first Snapchat campaign to celebrate the 45th anniversary of the moon landing.
Wendy’s, Denny’s, and Samsung Mobile made the list for the top five brands using the new GIF feature on Twitter.
Business 2 Community >>
Kohler is partnering with YouTube influencer and blogger Elle Walker to promote their touchless toilet technology in social media.
Fast Company >>
Ben Wicks, General Manager of Marketing at Mondelez International, explains the unique way Cadbury used Facebook interests to determine what flavor of chocolate fans like.
All Facebook >>
Rick Gomez, Senior VP for Brand and Category Marketing at Target, talks about their #BestYearEver campaign that features current YouTube stars in a back-to-school online miniseries.
New York Times >>
DSW is looking for a Senior Social Media Strategist to coordinate their social media program and explore emerging social trends. (Columbus, OH)
Kay Slaven, former Senior Manager of Digital Marketing at Kraft Foods, is now the Director of Digital Marketing for Student Loans at Discover Financial Services.