Julie Hewitt, Digital Manager for Honey Bunches of Oats at Post Foods, talks about using shortened TV ads for their Snapchat debut.
Mobile Marketer >>
MGM Resorts’ VP of Social Media, Beverly Jackson, explains how they’re working with Snapchat to create geo-filters for all of their properties.
Old Navy partnered with social media influencers from all over the country to map out regional fashion trends for their #50Styles50States campaign on Instagram.
Mobile Marketer >>
Lush Fresh Handmade Cosmetics’ Chief Digital Officer, Jack Constantine, shares how they’re becoming a TV channel through Snapchat and Facebook Live.
Mondelez International introduced two new Oreo flavors using branded videos, Facebook Live, and social media influencer Aaron Crascall as part of a seven-week digital campaign.
The Drum >>
Rackspace’s Director of Social Strategy, Jeremy Wasner, explains how the company uses social listening to be proactive with consumers online.
Heineken created an HR campaign allowing interviewees to take an online personality assessment that then redirects you to the brand’s Linkedin page to search for jobs.
MassMutual Financial created a series of educational videos for Twitter and YouTube about personal finance with help from New England Patriot Rob Gronkowski.
Nestlé’s Nescafé saw a rise in sales and user engagement after moving all of their online properties to Tumblr.
Marketing Week >>
ADP is hiring a Director of Social Media to lead the strategy, planning, and execution of their social media presence. (Roseland, NJ)
ADP Jobs >>
Hyatt Corporation needs a Director of Social Media to lead brand social strategy development and deliver the overall global social media strategy. (Chicago, IL)
Hyatt Jobs >>
Overstock.com is looking for a Social Media Director to oversee the execution of strategic social and digital initiatives. (Cottonwood Heights, UT)
Overstock Careers >>
L’Oreal needs a Director of Social Media to develop and execute a digital social media strategy for their Carol’s Daughter brand. (New York, NY)
L'Oreal Talents >>
Scripps Networks is hiring a Social Media Specialist to increase user engagement, audience awareness, and expand Food.com’s share of the digital food category. (New York, NY)
Scripps Networks Careers >>
Electronic Arts needs a Social Programs Manager to leverage insights from social analytics to develop new strategies for serving players across regions, languages, and media types. (Austin, TX)
EA Careers >>
FedEx is hiring a Communications Specialist to manage brand campaigns and monitor trends in social media. (Memphis, TN)
FedEx Careers >>
State Street Corporation welcomed Elizabeth Schaul as their newest Social Media Marketing Specialist.
Burberry is providing fans with a behind-the-scenes look at their collections using a chatbot on Facebook Messenger.
Hyatt Corporation is asking for nominations on Facebook for their #WhySettle Spirit Awards in their first dual-branded effort for Hyatt Place and Hyatt House.