Michael Kors SVP of Marketing and Communications Lisa Pomerantz explains how the “InstaKors” program brings loyal consumers from Instagram straight to the retail site.
United Airlines created virtual tours of their new 777-300 planes that can be seen as 360-degree videos on YouTube.
Nissan USA asked fans to submit photos of their vehicles online to be illustrated into comic strips as crime fighting superheroes for Comic-Con.
Unilever’s Dove partnered with Olympic gold medalist Shawn Johnson for their #MyBeautyMySay campaign to encourage Twitter users to start conversations about body image.
Briana Falk, Marketing Manager for General Mills’ cereal division announces the launch of their #RabbitShowdown online contest to promote their progress in eliminating artificial ingredients.
Matthew Glick, Senior Director of Global Creative and Content Marketing at Marriott International, explains why the brand added another social media command center to their resources.
Ferrara Candy Company’s Trolli Candy launched a Facebook Messenger chatbot that will offer giveaways, quizzes, and more to appeal to young audiences.
Mobile Marketer >>
eBay’s Global Director of Social and Content, Llibert Argerich, shared how the company’s social strategy evolved to include 16 social networks.
National Geographic Kids’ Digital Editor, Gemma Chandler, shared how they created a chatbot named “Tina the T-Rex” to engage with kids on Facebook Messenger during the summer break.
Julie Luker, Director of PR and Partnerships at Old Navy, talks about partnering with social influencers for their #MySquadContest for the back-to-school season.
Mobile Marketer >>
Stanley Black and Decker is hiring a Social Media Lead to manage and accelerate the social strategy and channel planning for brands on owned channels. (Towson, MD)
Stanley Black and Decker Jobs >>
Fossil is looking for a Senior Social Media Manager to drive and grow social channels through new and inventive marketing strategies. (Richardson, TX)
Vanguard is looking for a Social Media Manager to develop benchmark criteria to measure the effectiveness of social media programs. (Malvern, PA)
Vanguard Careers >>
New York & Company needs a Social Media Specialist to oversee content calendar management, reporting, and research related to implementing social strategy. (New York, NY)
New York & Company Jobs >>
Mattress Firm is hiring a Social Media Specialist to work with internal teams to manage online communities, and to leverage the brand voice as expressed through all social channels. (Houston, TX)
FedEx needs a Senior Communications Specialist to develop social strategies, maintain a pulse on social trends, and to increase the reach and relevance of message platforms and engagement of stakeholders. (Memphis, TN)
FedEx Jobs >>
L’Oreal is hiring an AVP of Social Media to develop and execute a comprehensive social media program across platforms for Kiehl’s. (New York, NY)
L'Oreal Talents >>
The Scott’s Miracle-Gro Company needs a Content and Social Media Manager to research topics, events, influencers, and social media trends to improve content and engagement. (Columbus, OH)
Scotts Miracle-Gro Company Careers >>