Burberry is providing fans with a behind-the-scenes look at their collections using a chatbot on Facebook Messenger. Glossy >>

Hyatt Corporation is asking for nominations on Facebook for their #WhySettle Spirit Awards in their first dual-branded effort for Hyatt Place and Hyatt House. Adweek >>

American Express VP of Social Media, Content, and Digital Marketing Jeannie Chu talks about their campaign to congratulate millennials on major milestones through Facebook and Instagram. Digiday >>

General Motors’ CMO Tim Mahoney shares how Chevrolet partnered with IBM’s Watson to award free gas to drivers based on the positive sentiment of their Twitter and Facebook accounts. Brandchannel >>

Marriott International is allowing football tailgaters to submit concierge requests to the brand’s Twitter account. Mobile Marketer >>

Nestle Purina PetCare, Procter & Gamble, J.Crew, and more brands are leveraging canine social media influencers. Adweek >>

Jonathan Paul, OVP of Social Media at Bloomingdale’s, explains why they’ve hidden hundreds of Snapchat geo-filters inside their stores around the country. Luxury Daily >>

Whirlpool Corporation’s Brendan Bosch, talks about Maytag’s partnership with The Onion to create a Chrome plug-in that removes political posts on Twitter and Facebook. Mobile Marketer >>

adidas discusses how their retention levels for content on Snapchat greatly exceed the same content on YouTube. The Drum >>

Adrien Koskas of L’Oréal explains how their strategy of partnering with social media influencers differs from other brands. Marketing Week >>

T-Mobile is looking for a Director of Social Media to lead their social marketing efforts and oversee a centralized social media strategy and execution. (Bellevue, WA) T-Mobile Jobs >>

3M needs a Social Media Manager to lead the social media team for the Corporate Marketing and Sales organization. (Maplewood, MN) 3M Jobs >>

AT&T needs a Lead Manager for Emerging and Social Media Marketing to create and drive the social media marketing strategy and analyze emerging platforms. (Atlanta, GA) AT&T Jobs >>

Tomasz Sulewski, formerly of Orange, is now the CEEMEA Social Media Leader at 3M. LinkedIn >>

Indigo Books and Music needs a Social Media Specialist to build and manage a social influencer program and moderated the brand’s social channels. (Toronto, ON) Indigo Careers >>

USAA needs a Social Business Executive of Social Media Marketing, Communications, and Advocacy to set the direction for integration of paid, owned, and earned social media tactics into the overall marketing mix. (San Antonio, TX) USAA Jobs >>

Hilton Worldwide is looking for a Senior Director of Social Media to lead and manage the execution of the social media plan and content both domestically and abroad. (Orlando, FL) Hilton Careers >>

Amazon is hiring a Social Media Public Relations Specialist to develop and own their social media strategies and to globalize their social media programs. (Seattle, WA) Amazon Jobs >>

Marshall Wright is now the Director of Social Media at Capital One. LinkedIn >>

Hasbro is hiring a Director of Digital Marketing and Media to oversee all digital spend including online video, social platforms, online and native advertising, and influencer content. (Providence, RI) Hasbro Jobs >>