Exxon Mobil Corporation asked drivers to upload video of their “exceptional” daily commutes to Facebook and Twitter to add to their video series, “Our Normal Drives.”
Mobile Marketer >>
Ford Motor Company partnered with The CW and Twitter to sponsor a yearlong Twitter Amplify deal which will recap weekly episodes, share fan tweets, and sneak peeks across all CW shows.
Barneys New York asked followers on Instagram, Twitter, and Facebook to show support for gender equality by sharing posts with the hashtag #GirlPossible.
Luxury Daily >>
Abercrombie & Fitch President and CMO, Fran Horowitz, discusses why they decided to delete all photos from their site and social channels to create a clean slate for their rebranding efforts.
Wall Street Journal >>
Prudential Financial is one of the first brands to use Facebook’s Canvas to raise brand awareness and position itself as a company that cares about the health of relationships.
Jackson Jeyanayagam, Head of Digital Marketing at Chipotle Mexican Grill, explains the strategy behind their new weekly show on Snapchat, School of Guac.
Verizon and Darden’s Olive Garden had the largest lift in social media from their commercials in September.
The Drum >>
Procter & Gamble, The Coca-Cola Company, and Nationwide Insurance are among the brands with the Top 10 YouTube ads for September.
Marketing Week >>
The North Face is celebrating their 50th anniversary by asking fans on Facebook and YouTube to share stories of how they are pushing their boundaries in the pursuit of exploration.
Under Armour’s VP of Global Consumer Engagement, Jim Mollica, talks about their partnership with football player Cam Newton to create a game found on Snapchat Discover.
The Drum >>
USAA is hiring a Social Business Executive Director to develop integrated social marketing and a member community engagement roadmap. (San Antonio, TX)
USAA Jobs >>
Discovery Communications needs an SVP of Emerging Platforms and Partnerships to lead strategy, programming, and production for the Discovery VR brand portfolio along with managing their strategy for enterprise social initiatives. (Los Angeles, CA)
Discovery Careers >>
U-Haul is hiring a Social Media Specialist to plan, develop, and maintain their social media communications efforts. (Phoenix, AZ)
U-Haul Jobs >>
Jaguar is looking for a Social Media Specialist to handle organic and paid social media, manage car-owner communities, and drive campaign support for both Jaguar and Land Rover brands. (Mahwah, NJ)
Jaguar Land Rover Careers >>
Pearson Education is hiring a Director of Analytics, Social Media, and Campaign Reporting to develop and manage implementation of social media monitoring plans. (Hoboken, NJ)
Pearson Jobs >>
Charter Communications needs a Director of Employment Branding and Social Media to lead the creation of innovative marketing campaigns which create awareness and drive engagement through social media. (Stamford, CT)
Charter Careers >>
Wyndham Worldwide is looking for a Social Media Marketing and Sales Coordinator to manage social media marketing campaigns and develop effective benchmarks to measure success. (New Orleans, LA)
Wyndham Worldwide Careers >>
Stanley BLACK + DECKER needs a Social Media Coordinator to lead the activation and execution of social media projects and strategies for the Bostitch and Dewalt brands. (Towson, MD)
David Daniels, Senior Director of Advertising at Pizza Hut, talks about their partnership with ESPN working on a fantasy football-themed contest through social.
Mobile Marketer >>
McDonald’s CMO Deborah Wahl shares how they plan to create 5,000 pieces of content for Twitter, Snapchat, and YouTube this year.