eBay, Unilever, and Starbucks are using Facebook Messenger chatbots in unique ways. Digiday >>

Prudential Financial, Red Bull, and Samsung are highlighted as great storytellers on social media. ClickZ >>

PepsiCo’s Mountain Dew launched a mobile-first social media campaign through Snapchat, Facebook Live, Facebook Video, Instagram Stories, and Twitter in order to leverage vertical video. Marketing Dive >>

H&R Block CMO Kathy Collins explains their #TaxesWon campaign and how they were able to get executive buy-in. Brandchannel >>

Unilever’s Dove celebrated their 60th anniversary by encouraging women to redefine beauty standards on Twitter, Instagram, and Facebook. Mobile Marketer >>

Netflix is promoting an 8-bit game featuring characters from popular Netflix original shows on their Netflix Spanish and Indian social media accounts. Adweek >>

Brooks Brothers, Burberry, and Clarks are some of the few fashion brands leveraging WhatsApp. Glossy >>

Dior is one of the many luxury brands creating multiple social media accounts to cater to niche audiences as part of their social strategy. Luxury Daily >>

Frito Lay is bringing back Lay’s “Do Us a Flavor” contest by asking fans to pitch flavor ideas through a Snapchat activation. Mobile Marketer >>

Jamie Schmelzer, Integrated Marketing Director at Johnsonville Sausage, talks about creating a competitive cooking show featuring contestants from social media. Adweek >>

The Home Depot is hiring a Senior Manager of Social Media to drive the strategy and execution behind their social media and marketing initiatives. (Atlanta, GA) The Home Depot Careers >>

HomeAway has welcomed Diana Nogueira as their new Social Media Advertising Specialist. LinkedIn >>

Lands’ End is hiring a Social Media Manager and Strategist to develop and execute social media strategies across multiple channels. (New York, NY) Lands' End Jobs >>

Hyatt Corporation needs a Director of Social Media to lead their brand and global social strategy development. (Chicago, IL) Hyatt Jobs >>

Newell Brands is looking for a Senior Manager of Public Relations and Social Media to build and execute integrated campaigns that will drive awareness and engagement on owned and earned social media channels. (Atlanta, GA) Newell Brands Jobs >>

Landry’s Restaurants is looking for a Director of Social Media Strategy to develop and implement their social media strategy while evaluating social channels. (Houston, TX) Landry's Jobs >>

Principal Financial Group is looking for a Social Media Content Strategist who will be responsible for social media strategy, implementation, and content creation. (Des Moines, IA) Principal Careers >>

Symantec needs a Senior Manager of Social Media to develop and oversee their global social media strategy, including employee training, governance and policy, and management of their corporate social media properties. (Mountain View, CA) Symantec Jobs >>

Coach is hiring a Director of Social and Influencer Marketing who will serve as strategist and internal evangelist on social and influencer marketing as well as manage the brand presence across social platforms. (New York, NY) LinkedIn >>

Hyatt, Starbucks, and Citi Bank are among some of the first brands to curate custom profiles on Twitter using the platform’s new capability. Digiday >>